DAZN is Sport

THE ULTIMATE SPORTS DESTINATION PLATFORM

DAZN IS THE WORLD’S LEADING LIVE SPORTS STREAMING SERVICE

With DAZN, fans in any country can watch sport in any language, on any device, live and on-demand.

Purpose built to stream live sports globally, DAZN is the market leader in Italy, Spain, Germany, and Japan, where it holds the top-tier domestic football rights – Serie A, La Liga, Bundesliga and J League, respectively – as well as the richest catalogue of live and on-demand content.

DAZN is also available in over 200 other territories, where it boasts the most extensive library of elite and emerging sports content.

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THE GLOBAL HOME OF BOXING

In addition, DAZN is the Global Home of Boxing. Through our partnerships with the biggest and most established boxing promoters, we bring top class, epic boxing matches to fans around the world.

We’re always innovating. DAZN’s partnership with international influencer, KSI, launched the MF&DAZN X-Series, showcasing the biggest names in entertainment to headline blockbuster fights.

But our ambitions go beyond broadcasting. We’re revolutionising the way people watch sport by putting the customer at the centre of an entirely new entertainment proposition.

DAZN IS REIMAGINING THE WAY PEOPLE WATCH SPORT

DAZN is building a single, frictionless sports entertainment platform, where fans can watch, bet, play, share, socialise, as well as buy tickets, NFTs and merchandise.

This is a richer, more immersive experience than fans have ever seen before, and one that only DAZN has the power to deliver.

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DAZN HAS YOU COVERED

Whether you like a traditional, more passive experience or you’d prefer something more gamified and interactive, DAZN has you covered.

We are creating a bridge between old and new ways of accessing and enjoying sports content – putting control in our customers’ hands and placing fans at the heart of the action.

With the option to watch with friends in different locations, switch between commentators, view multiple screens simultaneously or play prediction games during the match – the new generation of sports fans can get everything they want in one place.

IMPROVED VIEWING FOR EVERYONE

The quality of our content is paramount – for our customers and our partners. That’s why we continue to invest in our technology and are constantly improving and evolving production standards with more cameras and even better on-screen talent, commentary, analysis, and stats.

OUR TECHNOLOGY ENABLES US

It’s our superior technology that sets us apart.

Distributing content over the internet versus traditional linear broadcast not only allows for the convergence of multiple entertainment verticals – betting and gaming, ecommerce and ticketing, news and analysis in one place – but also makes the DAZN platform truly global.

This is significant.

DAZN is fast becoming the partner of choice for sports promoters, leagues, tournaments, and federations. Why? Because fans are international.

That the DAZN platform is truly global allows rights holders to reach their international fanbases through a single partnership. No other broadcasters can offer this reach.

Read our 2023 H1 Update

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Key Milestones

2015

DAZN established as a new business as part of Perform Group

Frustrated with the status quo, Simon Denyer and a group of senior executives from Perform came up with the concept for a global sports entertainment platform to deliver a direct-to-consumer streaming service for sports fans across the globe. Led by James Rushton, DAZN was born.

Key Milestones

2016

The DAZN brand is established

DAZN launches in Germany, Switzerland, Austria and Japan and the DAZN brand is established.

Key Milestones

2017

DAZN continues to gain momentum

DAZN gains momentum by launching J League and securing the Docomo deal in Japan. DAZN also expands its reach after launching in Canada.

Key Milestones

2018

DAZN launches in the US

DAZN announces its US launch with a bang on the back of a record-breaking deal with Matchroom Boxing. Further to this, in Germany, Austria and Switzerland, DAZN sublicenses the UEFA Champions League from Sky. John Skipper also joins as executive chairman of DAZN Group

Key Milestones

2019

DAZN expands its reach further in Europe and Brazil

In 2019, DAZN continues huge expansion and growth in Europe, launching in Spain with exclusive Moto GP and Premier League rights, as well as in Italy in with select Serie A TIM rights and a distribution partnership with Sky. This growth continues after DAZN struck a deal with Eurosport for Bundesliga rights in Germany, Austria and Switzerland.

DAZN further invests in its global original production strategy with the launch of specialist content development arm, DAZN Studios, and also launches in Brazil with exclusive Copa Sudamericana rights and puts advertising on platform in Italy with VW.

Key Milestones

2020

DAZN goes global

Despite the Global Pandemic bringing all sports to a halt, DAZN goes global, going live in 200+ countries and territories with an English-language service. DAZN also extends its extensive and exclusive UEFA Champions League and Bundesliga rights in Germany (starting from 2021) and fans are able to stream sporting events on the Sony PS5 console with DAZN.

Key Milestones

2021

DAZN secures ground-breaking rights

DAZN acquires a number of ground-breaking rights including becoming the exclusive broadcaster of Serie A TIM in Italy, securing exclusive LaLiga rights in Spain, bringing on WeLeague for eight years, striking a deal with DAZN and Matchroom sport and becoming the exclusive broadcaster of the UEFA Women’s Champions League.

Key hires across the business include Kevin Mayer, becoming DAZN’s chairman, and Shay Segev, becoming CEO of DAZN Group. DAZN furthers its technology through the launch of innovation hub DAZN X, launching Dynamic Ad insertion technology and signing a Global mobile carrier deal. Finally, DAZN is awarded 2021 Apple TV App of the Year.

Key Milestones

2022

DAZN diversifies the platform and looks to the future

DAZN strikes a number of ground-breaking agreements including acquiring ELEVEN Sports and Team Whistle, expanding its position in parts of Asia and Europe, launching MF & DAZN: X Series with Misfits Boxing, partnering with the Professional Fighters League and partnering with Red Bull TV.

DAZN also further diversifies the platform after launching DAZN Bet in the UK, a merch store in DACH and launching NFTs in Japan. Anthony Joshua joins DAZN as a brand ambassador, which sees all his future fights broadcast on DAZN’s sport entertainment platform to customers worldwide.

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