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With a powerful slate of sports content and cutting-edge ad tech delivery, DAZN develops strategic targeted media campaigns that put brands at the heart of sport.​

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From expansive global initiatives to localised campaigns, on and off platform, we offer innovative formats unique to our digital proposition and captivate mass audiences of passionate loyal fans. ​

Trusted by the world’s most innovative brands

Digital is in our DNA

Largest digital sports broadcaster
Broadcasting over 1,000 sporting properties across 200+ global territories, our network reaches 300 million unique monthly users through 1.5 billion connected devices, ensuring widespread access to live sports content.
Leader in social
With six billion global monthly views, we manage social media for major leagues and media companies, including the NFL, EPL, and FIFA, creating impactful, social-first content at the intersection of sport and culture.
A diverse slate of content formats
Collaborating with top athletes and influencers to create branded content, original programming, and custom commercials. Our content ecosystem leverages proven IP, designed for seamless brand integration and distribution.
Results that matter

DAZN always-on presence allows us to start with your brand objectives and key timing. We have a proven track record of delivering results for our brand partners: on average +11% in purchase intent and +17% in brand favourability

Digital is in our DNA

Largest digital sports broadcaster

Broadcasting over 1,000 sporting properties across 200+ global territories, our network reaches 300 million unique monthly users through 1.5 billion connected devices, ensuring widespread access to live sports content.

Leader in social

With six billion global monthly views, we manage social media for major leagues and media companies, including the NFL, EPL, and FIFA, creating impactful, social-first content at the intersection of sport and culture.

A diverse slate of content formats

Collaborating with top athletes and influencers to create branded content, original programming, and custom commercials. Our content ecosystem leverages proven IP, designed for seamless brand integration and distribution.

Results that matter

DAZN always-on presence allows us to start with your brand objectives and key timing. We have a proven track record of delivering results for our brand partners: on average +11% in purchase intent and +17% in brand favourability

Tailored solutions for our client partners

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Infinity League

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Super Match
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VfB Stuttgart
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Euro 2024
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Canelo vs Ryder
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Creed III x DAZN
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The real deal
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2023 Women’s World Cup
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Global media partner

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FanZone activation

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Red One global release

DAZN Ad specs
Terms and conditions
Terms and conditions FIFA CWC

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Infinity League

A unique indoor football event, owned and broadcast by DAZN, that unifies sport, culture and music. The 2024 inaugural edition was hosted in Germany, featuring elite clubs like FC Bayern, equal play with female & male mixed squads, a revolutionary LED glass floor and unique gamification opportunities.
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Coca Cola Super Match

DAZN created a bespoke alternate presentation of Serie A, allowing fans to follow the match through the eyes of club legends, pundits and influencers. Live each week from a Coca Cola branded studio, each Super Match was simulcast on the DAZN app and YouTube and amplified through the whole DAZN ecosystem, on and off platform
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Porsche x VfB Stuttgart

Three-part documentary showing the ins and outs of VfB Stuttgart’s next gen academy, and Porsche’s key role as partner in the future of the club. 360 campaign activation, including concept, end-to-end production and distribution across the DAZN ecosystem.
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Euro 2024

DAZN & Beck‘s took over the EURO 2024 in Germany with an exclusively produced football show. For the duration of tournament big-time legends like Jürgen Klinsmann and Sami Khedira discussed the latest results and storylined from DAZN studio, fully rebranded Beck’s for the occasion. Distribution across the full DAZN ecosystem, integration with Beck’s FanZone & sweepstakes rounded up the campaign.
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Canelo vs Ryder

Michelob Ultra partied with DAZN for the return of Canelo Alvarez (Their Super Bowl brand ambassador) fighting in Mexico. It was a huge cultural moment over Cinco de Mayo weekend, where Ultra promoted the fight across multiple retail touchpoints and won the broadcast through unique, first-to-market fight integrations on DAZN. All of this is combined with creating Canelo-focused content around Ultra’s “enjoy the moment” positioning.
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Creed III x DAZN

As the Home of Boxing, MGM Studios & DAZN partnered for the theatrical release of Creed 3. DAZN talent and branding were integrated into the movie and given access to the red carpet premiere and movie star Michael B. Jordan. During the marketing window of Creed 3, the movie was authentically integrated across multiple live boxing event moments, editorial features, and social content.
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The real deal

Xfinity cut through the Super Bowl clutter with a connected content ecosystem across social, digital, and linear.DAZN’s in-house creative highlighted Xfinity as the real deal when it comes to speed, reliability and coverage. The content assets featuredprominent NFL star Christian McCaffrey and an average Joe of the same name going head to head in a football training gauntlet, personifying why it’s important to go get the ‘real thing’ in Xfinity. The content lived across social platforms as well as aired regionally as a linear spot during the Super Bowl.
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2023 Women’s World Cup

Driving awareness of Adobe Express through meaningful storytelling to create relevant and memorable Women’s World Cup content in the feeds. Dazn developed social storytelling featuring USWNT legends Carli Lloyd and Ashlyn Harris . Each of the social-native videos were created using Adobe Express, with fun and colorful formats to complement the amazing stories our talent had to share – further driving home how easy and effective using Adobe Express is for all.
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Global media partner

In 2024 DAZN was selected by PUMA as global media partner for the launch of their first worldwide brand campaign in 10 years. Alongside premium video inventory delivered against the biggest domestic and international sports rights, DAZN integrated the “FOREVER. FASTER.” campaign message into the live broadcast with a media and production first. PUMA disrupted live ad breaks with a Fast Forward stunt – accelerating through broadcast promo before delivering the hero brand film.
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FanZone activation

DAZN partnered with Visa to promote their association with UEFA women’s Champions League and their initiative to promote positive messaging within football. The campaign ran across the UWCL knock out stages – leveraging DAZN’s proprietary Fan Zone technology which offers a brand-safe moderated environment for fans to engage -and incentivised fans to leave positive messages of support for players & teams during the live broadcasts. In 13 matches, 69,000 positive messages had been posted and negativity was down to 0.1% of all messages.
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Red One global release

DAZN activated a global campaign for Warner Bros supporting the Red One film release across 8 markets. Alongside trailer distribution, we created bespoke 10s character-led teasers for higher cut through, integrated natively as a DAZN promo and pushing localised film messaging and CTA within each market.
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