11th AUGUST 2020


DAZN Group has announced that Shaun Conning is the new Chief People Officer. The appointment comes as the business prepares to launch its sports streaming service globally and renews its focus on its existing markets.

As CPO, Conning will be responsible for DAZN Group’s HR and People functions, leading a global people strategy that enhances the employer value proposition and fosters diversity, inclusion, creativity and innovation. He will report to directly to acting Chief Executive Officer, James Rushton, as part of the executive committee management team.

Before joining DAZN Group, Conning founded Encompass People and Tapd Solutions as consultancies providing executive coaching and people technology solutions to corporate clients. Earlier in his career, he served in key HR, Commercial and Operational roles at Compass Group, Kingfisher Retail Group and Marks & Spencer.

Since launching the sports streaming service in 2016, DAZN has expanded to nine countries including Brazil, Canada, Germany, Italy, Japan, Spain and the United States. DAZN shows exclusive coverage of some of the most prestigious sports competitions in the world, including Premier League, Bundesliga, Serie A, J League, UEFA Champions League, NBA, NFL, NHL and premium boxing events.

In 2020, DAZN will dramatically increase its presence, expanding to more than 200 countries and territories. The first phase of DAZN’s global expansion will focus on boxing, building on the company’s significant investment in the sport.