24tH NOVEMBER 2020
Orange and DAZN reach agreement to show the Premier League in commercial premises in Spain
• The new channel “DAZN fútbol” will broadcast live and exclusive coverage of the 2020-21 Premier League season in commercial premises
• The deal allows DAZN to extend its sports viewing experience to the out of home market for the first time in the country
• “DAZN fútbol” channel is available for €30 per month without a fixed term contract and is accessible to both current and new customers of ‘LOVE Empresa’ offers and subscribers of ’Orange TV Bares’
Orange has signed an agreement with DAZN to make the new linear channel DAZN fútbol available in its television offer for venues, such as bars, cafes and restaurants. DAZN fútbol will broadcast live and exclusive coverage of the Premier League in Spain.
This is the first commercial premises deal closed by DAZN in Spain, which allows it to extend the sport viewing experience into the out of home market for the first time in the country, as part of the company´s strategy to make sport more accessible for fans.
Under the new agreement, Orange will add DAZN’s coverage of the 2020-21 Premier League season to an already wide range of entertainment, offering a better value proposition to business owners subscribing to any of the Love products, as well as to the television package “Orange TV Bares”.
Through this deal, Orange, already the only alternative operator in Spain that offers both the best national (LaLiga Santander and LaLiga Smartbank) and international football (UEFA Champions League and Europa League), now also becomes the first operator to offer the Premier League for businesses in Spain.
DAZN fútbol is available for €30 per month without a fixed term contract and is accessible to both current and new customers of LOVE Empresa through the usual sales channels: Orange stores, certified distributors or by calling the customer service number 1471.
As Angelica Sánchez Plaza, SME&SoHo Business Director in Orange Spain states, ‘thanks to this agreement with DAZN, Orange once again stands out in the Spanish telecom market, offering added value to owners of bars and cafes, which, at such difficult time for the sector, have an even richer entertainment offer thanks to Orange, to attract customers to their establishments’.
Paul Sexton-Chadwick, SVP, Global Commercial Propositions, DAZN Group, said: “As DAZN continues to roll out around the world, the launch of our commercial premises offering in Spain is a key part of our strategy to extend the DAZN viewing experience to the out of home market. By forming these partnerships and investing now, we’re creating affordable products and services that businesses can use to attract more people into their venues and bring people back to hospitality as the sector recovers.”
DAZN is preparing for its next growth phase, doubling down on existing core markets such as Spain with a greater emphasis on smart partnership integrations and seamless customer experiences, making sport easier to find, quicker to access and better to watch.
DAZN already has a well-established commercial premises business in markets including Germany and Italy. In Germany, DAZN’s premium content available to venues includes exclusive coverage of the UEFA Champions League and the Bundesliga. In Italy, its commercial premises offering shows exclusive Serie A and Serie B fixtures.