31ST JANUARY 2022
DAZN GROUP APPOINTS AVIV GILADI AS PRESIDENT, BROADCAST PARTNERSHIPS
The team works in partnership to drive media rights sales, production, and digital marketing to improve the capabilities and broadcast quality of sport around the world and create new commercial opportunities. For example, in 2014, DAZN formed WTA Media, a 10-year media strategy rights partnership with the Women’s Tennis Association (WTA) which was the largest live media rights and production venture in the history of women’s sport. Also, DAZN’s 17-year joint venture with the International Basketball Federation (FIBA) saw the creation of FIBA Media, which was responsible for the most ambitious coverage ever of the FIBA Basketball World Cup in 2019, improving the production capabilities and broadcast quality for international broadcasters.
Shay Segev, CEO of DAZN Group, said: “Aviv joins us at a time of great global growth at DAZN, as we broaden and strengthen our strategic partnerships, and transition our platform into a more expansive sports destination, benefitting our stakeholders, fans, leagues and the athletes themselves. Our goal is to make sports broadcasting more fun, interactive, social and accessible to everyone on any device, and our partnerships with rights holders, athletes and leagues are key to this. Aviv is a great addition to our leadership and will be fundamental in driving this strategy.“
Aviv Giladi added: “DAZN Group has a brilliant portfolio of strategic partnerships and I look forward to further enhancing the commercial opportunities and helping grow new audiences for sports around the world. DAZN is gaining huge global momentum and I look forward to overseeing and identifying new partnerships and supporting our existing joint venture partners.”