15TH SEPTEMBER 2021

DAZN AND GUINNESS TEAM UP TO BRING LIVE SPORTS TO 100+ BARS AND RESTAURANTS IN CANADA

Toronto, September 15, 2021 –  As licensed establishments across Canada are welcoming back patrons and some of the best soccer competitions  kick off around the world, Guinness, in partnership with DAZN, is bringing the world of soccer to participating bars and restaurants in Ontario with live sports via DAZN. Customers of these participating bars and restaurants will be able to enjoy live sports including every single Premier League, UEFA Champions League, UEFA Women’s Champions League, and Europa League match as well as men’s and women’s rugby.

Norm Lem, SVP of DAZN Canada, said: “Having been locked down in Ontario since last spring along with the rest of the country, I have seen the resilience of my fellow Canadians, but also the eagerness to get back to watching your sport, when and where you want it – whether that’s from the comfort of home on your living room TV or meeting up with friends and family at your favorite neighborhood spot. Through this partnership, as beloved local businesses welcome back patrons, DAZN and Guinness can’t wait to provide Canadian sports fans at select venues with the live sports and all the big moments they crave most.”

“Guinness is about community and there is no better way to celebrate that than with friends, drinks, and sports,” said Mark Philips, Director of Marketing, Guinness. “After a challenging year across the country for bars and restaurants we hope this inspires Canadians to support their local businesses while building connections with each other and enjoying great entertainment.”

To locate a bar or restaurant that will be showing these live sports via DAZN across Canada click here.

About DAZN:

Globally, DAZN is a live and on-demand sports streaming service that is leading the charge to provide access to sports anytime, anywhere. DAZN guarantees affordable access on connected devices including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs and game consoles. DAZN launched in Canada in July 2017 with a host of sporting rights and is available in more than 200 countries and territories. DAZN remains the only place for Canadians to catch every single live NFL game, and where fans can tune in to watch NFL RedZone. DAZN is also the exclusive home of Premier League, UEFA Champions League, UEFA Women’s Champions League and Europa League and offers MLS Live, MLB Network, boxing, rugby, and much more live and on-demand. After a one-month free trial for new subscribers, unlimited access to the entire DAZN platform in Canada is just $20 per month or $150 per year.

About Guinness/Diageo:

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

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