4 WEEKS 4 INCLUSION 2021

DAZN participated in a panel at 4W4I entitled “WORDS IN THE FIELD. Is sports storytelling a gender issue?”

4 WEEKS 4 INCLUSION is a series of digital events attended by 160 companies (including Google, Accenture, BMP, Snam, Salesforce), dedicated to the theme of Diversity and Inclusion, and organized by TIM. DAZN participated in a panel entitled “WORDS IN THE FIELD. Is sports storytelling a gender issue?”  featuring Ughetta Ercolano (DAZN SVP Content, Southern Europe) and Diletta Leotta (DAZN Italy On-Air Talent). 

During the session, DAZN presented a local research report titled  “Social Athletes,” conducted in collaboration with Blogmeter to investigate the differences in digital conversations relating to male vs. female athletes. Launched in sync with International Day Against Women’s Violence and released in full nationally, this report uncovers the link between social media language in Italy and gender disparity, including reality of and how to better combat harassment and violence on social media.  

Link to learn more about 4W4I HERE.