Shibuya Innovation Week 2021
13 November 2021
DAZN collaborated with Shibuya City to communicate Diversity, Equity, and Inclusion through the eyes of sports across education, awareness, engagement, and activations.
A long panel discussion with the theme of “The Future of Sports and Women” with panels from various backgrounds, including the WE League chair and WE league players was held with 2.68k concurrent viewers. From WE LEAGUE players to media, the discussion covered the overall sports industry on gender differences and what being a woman in sports means. The panel included Kikuko Okajima (Yogibo WE LEAGUE Chair), Eriko Arakawa and Mina Fujimori (WE LEAGUE Players, Kay Matsuoka (DAZN Japan VP Communications and PR), and more.
A video was created titled, “Respect is Knowing” is an educational and collaborative video that aims to highlight the importance of women’s inclusion and empowerment through sports.