23RD JUNE 2022


Further strengthening its global leadership team, DAZN Group today announces the appointment of Pete Oliver as Chief Marketing Officer

Oliver joins from BT, where – among other roles during his 20 year tenure – he ran BT Sport’s marketing teams for seven years

DAZN Group, the global sports entertainment company, today announces that Pete Oliver will be joining the company as Chief Marketing Officer. Oliver will lead the group’s global marketing teams and distribution partnerships as DAZN continues to build momentum, deepen its customer relationships and become the world’s leading sports entertainment destination.

Oliver joins from BT, where he spent the past 20 years launching, marketing and distributing BT’s consumer services. Most relevantly, for seven years, he led multi-discipline teams across marketing, product, commercial, partnerships and digital for BT Sport, BT Fibre, and latterly, EE.

His appointment is the latest in a series of high profile hires as DAZN further strengthens its global leadership team to drive its commitment to an exceptional fan experience, integrating richer and more interactive content for fans to enjoy alongside live sports.

Shay Segev, CEO, DAZN Group, said, “Pete has a great track record launching and growing transformative consumer brands. His expertise in marketing, CRM and distribution will be invaluable as we continue delivering on DAZN’s vision to expand into new content and become the leading and most loved sport entertainment destination.”

Pete Oliver said: “As an avid sports fan and a long-term DAZN subscriber, I’ve been watching from afar as DAZN continues to raise the bar for fans to watch the sport they love. I’m going to relish being part of that journey and working with DAZN’s talented teams to tell that story to fans on a global scale.”