We don’t just buy rights

We enable rights holders to commercialize their brand, expand their audience, and grow the popularity of their sport. Our expertise expands to media rights sales, digital marketing, competition structure planning and content production.

OFFERING A HOLISTIC PARTNERSHIP APPROACH, WE WORK HAND IN HAND WITH RIGHTS HOLDERS TO ENSURE THEIR BRAND, SPORTING ORGANISATION AND COMMERCIAL EXPECTATIONS ARE BEING CONSISTENTLY ELEVATED.

Our 17-year joint venture with the International Basketball Federation (FIBA) saw the creation of FIBA Media. The venture was responsible for the widest and most ambitious coverage ever of the FIBA Basketball World Cup, handling global media rights sales while also improving the production capabilities and broadcast quality for international broadcasters.

The home of handball. We partnered with Infront to form our 10-year media and marketing partnership with the European Handball Federation (EHF) and EHF Marketing GmbH. Guided by a shared strategic vision, we’re unlocking new commercial opportunities and driving operational excellence for all EHF competitions, across production, digital marketing, media rights and sponsorship sales.

In 2014, we formed WTA Media, a 10-year media strategy rights partnership with the Women’s Tennis Association (WTA) worth more than $525m – the largest live media rights and production venture in the history of women’s sport at the time. This joint endeavour produces and delivers premium content to tennis fans around the world via our extensive network of broadcast partners.

 

 

In 2017, we entered into a multi-year partnership with the National Football League (NFL), one of the biggest brands and most valuable rights-holders in the world. The Global Rights Partnerships team distributes NFL content to broadcasters in ~40 territories.

Contact

If you want to learn more, please get in touch with the team here:
[email protected]