DAZN AND IRONMAN AGREE TWO-YEAR BROADCAST PARTNERSHIP
DAZN AND IRONMAN PARTNER TO INCREASE GLOBAL FOOTPRINT OF PREMIER TRIATHLON SERIES WITH TWO-YEAR BROADCAST AGREEMENT
- DAZN will showcase all of the IRONMAN Pro Series races as part of their free tier
- Includes all split-location women’s and men’s 2024 VinFast IRONMAN World Championship triathlons and the two-day women’s and men’s VinFast IRONMAN 70.3 World Championship triathlons
- Content to be available across all DAZN global markets excluding the US, Canada and China
LONDON, UK / TAMPA, Fla. (May 29, 2024) – IRONMAN, the global leader in long-distance triathlon, and DAZN, the world’s leading sports entertainment platform, have signed a ground-breaking two-year global broadcast partnership. As part of the deal, DAZN will showcase all of the IRONMAN Pro Series™ races, inclusive of the split location women’s and men’s VinFast IRONMAN® World Championship races and the two-day women’s and men’s VinFast IRONMAN 70.3® World Championship triathlons. This new partnership will offer both new and long-time fans of IRONMAN the opportunity to experience the best of the events.
Crucially, as part of DAZN and IRONMAN’s shared ambition to reach new and bigger audiences, fans worldwide with the exception of the United States, Canada, and China, will be able to access all IRONMAN Pro Series events for free as the content will live within DAZN’s ever-expanding free tier. Registered free users will also be able to enjoy access to a vast portfolio of VOD content which will live, throughout the season, on DAZN.
“We are really excited to be able to welcome DAZN as one of our broadcast partners for the IRONMAN Pro Series,” said Julia Polloreno, Vice President, Content Production and Distribution for The IRONMAN Group. “DAZN is synonymous with showing world-class sports to audiences all over the world, and this matches our ambition to make IRONMAN triathlon as accessible and as seamless as possible to more fans of the sport.”
Managing Director of DAZN Media Services, Warren Palk said “This global partnership with IRONMAN triathlon marks yet another exciting premium addition to our free content proposition. IRONMAN races are competitions rooted in scale and we are pleased to have a significant role in increasing its global reach. We are pleased that fans of these mammoth events will be able to access the best action at no cost on DAZN’s platform.”
With 15 more races to watch, the DAZN broadcast will bring viewers as close as possible to the action, so fans and fellow athletes can watch newcomers, rising stars and seasoned pros battle it out to become the first ever IRONMAN Pro Series champion.
The live broadcasts will be hosted by a team of the sport’s greats, including IRONMAN World Champions and Hall of Famers Greg Welch and Michellie Jones, as well as 3X IRONMAN World Champion Mirinda Carfrae, IRONMAN champions Dede Griesbauer and Michael Lovato and professional IRONMAN athlete Laura Siddall. Matt Lieto will also be providing analysis from both on the course and in the studio throughout the 2024 season. Various guest commentators also will bring additional perspectives and insights to the live coverage.
ENDS
Below are the IRONMAN Pro Series events, all of which will be broadcast live on DAZN and available as VOD in 2024:
| Date | Event | Location |
| April 6 | Athletic Brewing IRONMAN 70.3 Oceanside – taken place available VOD | Oceanside, Calif., USA |
| April 27 | Memorial Hermann IRONMAN North American Championship Texas– taken place available VOD | The Woodlands, Texas, USA |
| May 4 | Intermountain Health IRONMAN 70.3 North American Championship St. George – taken place available VOD | St. George, Utah, USA |
| May 11 | Zafiro IRONMAN 70.3 Alcúdia, Mallorca – taken place available VOD | Alcúdia, Mallorca, Spain |
| May 19 | Qatar Airways IRONMAN 70.3 Chattanooga – taken place available VOD | Chattanooga, Tenn., USA |
| June 2 | IRONMAN European Championship Hamburg (FPRO) | Hamburg, Germany |
| June 8 | IRONMAN 70.3 Boulder | Boulder, Colo., USA |
| June 16 | Cairns Airport IRONMAN Cairns | Cairns, Queensland, Australia |
| June 23 | IRONMAN 70.3 Mont-Tremblant | Mont-Tremblant, Quebec, Canada |
| June 30 | IRONMAN 70.3 Les Sables d’Olonne | Vendėe, France |
| July 14 | IRONMAN Vitoria-Gasteiz | Vitoria-Gasteiz, Spain |
| July 21 | Athletic Brewing IRONMAN Lake Placid | Lake Placid, N.Y., USA |
| Aug. 18 | Mainova IRONMAN European Championship Frankfurt (MPRO) | Frankfurt, Germany |
| Aug. 25 | IRONMAN 70.3 European Championship Tallinn | Tallinn, Estonia |
| Sept. 1 | IRONMAN 70.3 Zell am See-Kaprun | Zell am See, Austria |
| Sept. 22 | VinFast IRONMAN World Championship – Women’s Race | Nice, France |
| Oct. 26 | VinFast IRONMAN World Championship – Men’s Race | Kona, Hawai`i, USA |
| Dec. 1 | IRONMAN 70.3 Western Australia | Busselton, Western Australia |
| Dec. 14 & 15 | VinFast IRONMAN 70.3 World Championship | Taupō, New Zealand |
Notes to Editors:
IRONMAN Pro Series live broadcast coverage will be available to viewers in United States and Canada exclusively on Outside TV. International audiences can also watch across proseries.ironman.com, and L’Equipe in France.
About DAZN:
DAZN is the home of European football, women’s football, boxing and MMA, and the NFL (excl. USA). DAZN is building the ultimate sports entertainment platform, based on premium sports rights, world-leading tech, and multi-platform distribution. DAZN believes that fans from across the globe should be able to watch, read, bet, play, share, socialise, buy tickets and merchandise, all in one place, with one account, one wallet and on one app.
For more information on DAZN, our products, people, and performance, visit dazngroup.com.
About the IRONMAN Pro Series
The IRONMAN Pro Series™ is a year-long performance-based world series that will see professional triathletes earn points at 20 select races in 19 locations globally to vie for the title of IRONMAN Pro Series Champion and a share of the lucrative USD $1.7 million year-end bonus prize pool. Athletes will also continue to battle for each individual event’s prize money equating to over USD $2.5 million and coveted world championship qualifying slots. The IRONMAN Pro Series will consist of six full-distance IRONMAN® triathlons and 10 half-distance IRONMAN® 70.3® triathlons in addition to the split location women’s and men’s VinFast IRONMAN World Championship® triathlons and two-day women’s and men’s VinFast IRONMAN 70.3 World Championship triathlons. Open to approximately 1,000 eligible professional triathletes worldwide, the IRONMAN Pro Series will usher in a new era of IRONMAN racing where Every Second Matters™ with every second behind the race winner equating to a point earned or lost. Incorporating iconic distances, challenging courses, and stunning destinations, every IRONMAN Pro Series race will be broadcast live and free to a global audience. An additional 18 events throughout 2024 will also offer IRONMAN and IRONMAN 70.3 professional racing and world championship qualifying opportunities, as well as over USD $1.6 million in prize money to create a total 2024 professional prize purse of nearly USD $6 million. For more information, visit proseries.ironman.com
For more information on the new IRONMAN Pro Series and the 2024 IRONMAN and IRONMAN 70.3 events around the globe that will be broadcast live, visit proseries.ironman.com.
About The IRONMAN Group
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf®, UTMB® World Series trail-running events including the Canyons Endurance Runs™ by UTMB®, Tarawera Ultra™ by UTMB® and Ultra-Trail Australia™ by UTMB®, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.
About Advance
Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit. For more information visit www.advance.com.