DAZN ANNOUNCES EXCLUSIVE ACQUISITION OF FRAUEN-BUNDESLIGA INTERNATIONAL RIGHTS IN KEY MARKETS
DAZN ANNOUNCES EXCLUSIVE ACQUISITION OF FRAUEN-BUNDESLIGA INTERNATIONAL RIGHTS IN KEY MARKETS
- Dazn acquires exclusive rights to Frauen-Bundesliga in its key markets including Italy, Spain, Japan, Canada and Brazil
- Four-year deal starting from the 2023/24 season
- Includes non-exclusive rights across the rest of Europe, excluding the Nordics (Denmark, Finland, Iceland, Norway, Sweden), Baltics (Estonia, Latvia, Lithuania), Poland and the Netherlands
- This deal further cements Dazn as the Global Home of Women’s Football and adds to Dazn’s premium portfolio of women’s football rights.
June 7, 2023, London – DAZN Group, the global sports entertainment platform, has acquired exclusive broadcasting rights to the Frauen-Bundesliga in five of its key markets: Italy, Spain, Japan, Canada and Brazil.
Dazn will hold the rights for four years starting from the 2023/24 season until the end of the 2026/27 season and includes non-exclusive rights in the UK and across the rest of Europe, excluding the Nordics (Denmark, Finland, Iceland, Norway, Sweden), Baltics (Estonia, Latvia, Lithuania), Poland and Netherlands. As part of the deal, Dazn will deliver, through the German Football Association (DFB) broadcasts including international graphics and English commentary for four matches per matchday.
The Frauen-Bundesliga is the top division of women’s football in Germany and has been the most successful league in the UEFA Women’s Champions League with 9 titles from 4 teams. The league is host to many of the world’s top players including German National team captain and Olympic gold medallist Alexandra Popp, Euros winner Georgia Stanway and treble winner Carolin Simon. In addition to recent FC Bayern signings Magdalena Eriksson and Pernille Harder from WSL winning club and The FA Cup champions Chelsea Women’s FC.
The 2023/24 season will run from 15 September 2023 to 20 May 2024 with 12 teams campaigning for the title across 22 match weeks. The 2023/24 season is highly anticipated, following an exciting summer for women’s football, with many stars of the league playing at the FIFA Women’s World Cup 2023.
Dazn is the home of women’s football globally and this deal brings broadcast levels to new heights. Dazn will accelerate the growth of the league around the world and across Europe using exciting content and promotion to engage and grow its women’s football audience.
Dazn is the only place that German fans can watch both the UEFA Women’s Champions League and Women’s Bundesliga, to support this, the platform has recently created a FAST-Channel DAZN Rise, a free ad-supported channel. Dazn continues to show its unwavering support for women’s football, with its fast-growing portfolio of women’s football rights including the new addition of the National Women’s Soccer League (NWSL). At the end of last year, DAZN announced that it had acquired the live rights for all matches of the Women’s Bundesliga for the German market from the coming season until 2026/27.
Dazn also provides exclusive global coverage of the Finetwork Liga F – the premier Spanish women’s football league. In Spain, fans can watch Finetwork Liga F, UEFA Women’s Champions League, as well as the most important matches of the Barclay’s FA Women’s Super League and Vitality Women’s FA Cup through the Victoria Pack. Dazn is committed to improving the global accessibility of the women’s game and taking the viewership to new heights.
Tom Burrows, Dazn EVP Global Head of Rights, says: “Dazn is incredibly excited by this new deal which will allow us to further grow our women’s football viewership. The Frauen-Bundesliga adds to our growing portfolio of women’s football rights, including UEFA Women’s Champions League, Finetwork Liga F, Barclays FA Women’s Super League, National Women’s Soccer League and WE League. We are wholly invested in maintaining our role as the global home of women’s football and committed to increasing visibility around the game and closing the coverage gap. We are thrilled to be able to make this fantastic league accessible to viewers all around the world.”
ENDS
About DAZN Group
Dazn is a leading sports streaming service in Italy, Spain, Germany, Belgium, Portugal, Japan, Taiwan, Canada, the US and UK. Its wide range of content includes top-flight football from the world’s most popular competitions – Bundesliga, English Premier League, J.League, LaLiga, Serie A, and the UEFA Champions League, in addition to the biggest sports from around the world – Formula 1, NFL, NBA, MotoGP and the UFC. DAZN is the only place for fans around the world to watch every NFL match outside North America.
Dazn is building the ultimate sports entertainment business where fans from across the globe can watch, read, bet, play, share, socialise, buy tickets and merchandise, all in one place, with one account, one wallet and one app.
For more information on Dazn, our products, people, and performance, visit dazngroup.com
About Frauen-Bundesliga
Frauen-Bundesliga – from 1 July 2023 onwards officially named ‘Google Pixel Frauen-Bundesliga’ – is the premier women’s professional football league in Germany featuring national team players from around the globe. The 2023/24 clubs are Bayer Leverkusen, Eintracht Frankfurt, 1. FC Köln, FC Bayern München, TSG 1899 Hoffenheim, MSV Duisburg, SC Freiburg, SGS Essen, 1. FC Nürnberg, RB Leipzig, VfL Wolfsburg and SV Werder Bremen.
Media Contacts:
Dazn: Wala.Amara@dazn.com
Frauen Bundesliga: presse@dfb.de