DAZN ANNOUNCES INTERNATIONAL RIGHTS TO NATIONAL WOMEN’S SOCCER LEAGUE GAMES IN 2023 FOR OUTSIDE OF THE UNITED STATES
- Dazn acquires rights to National Women’s Soccer League (NWSL) in its key markets including Spain, Italy, Germany, Japan and the UK
- Games include the NWSL Regular Season, the Playoffs, Championship, and UKG NWSL Challenge Cup, as well as Match Highlights
- This adds to Dazn’s premium portfolio women’s football rights including UEFA Women’s Champions League, Frauen Bundesliga, Finetwork Liga F, Barclays FA Women’s Super League, Vitality Women’s FA Cup and WE League
- The deal further cements Dazn as the Global Home of Women’s Football
March 23 2023, London – DAZN Group, the global sports entertainment platform, has acquired the non-exclusive broadcasting rights to the National Women’s Soccer League (NWSL) for the 2023 season in its key markets including Spain, Italy, Germany, Austria, Switzerland, Japan, UK, France, Belgium, Portugal, Scandinavia (Norway, Denmark, Sweden), Brazil, and the Netherlands.
The deal sees Dazn broadcast the NWSL Regular Season, including the Playoffs, Championship, and the UKG NWSL Challenge Cup, with at least two matches per week and non-live content, including all highlights, shown on Dazn and Dazn’s Women’s Football YouTube channel geo-targeted in those key markets.
The NWSL is the leading women’stball league in the United States, featuring players from around the world. The season starts on Saturday 25 March and is set to showcase a league slate full of global superstars and world champions including former Ballon d’Or Féminin winner Megan Rapinoe, former co-captain of the US national team, Alex Morgan, and US national team star Rose Lavelle. The UKG NWSL Challenge Cup begins in April and will be played concurrently with the regular season as a six-week tournament running through to September. The season is highly anticipated, including an exciting summer that will see the playing of the FIFA Women’s World Cup 2023.
Dazn is the home of women’s football globally and this deal adds to its growing portfolio of premium women’s football rights and brings broadcast levels to new heights. DAZN will help fast-track the growth of the league in Europe and around the world through its channels with highly engaged women’s football audiences, content and promotion.
Andrea Ekblad, VP Women’s Sports says: “We are very excited to be adding one of the best women’s football leagues in the world to our platform this weekend. The NWSL adds to our growing portfolio of premium women’s football rights, including UEFA Women’s Champions League, Frauen Bundesliga, Finetwork Liga F, Barclays FA Women’s Super League, Vitality Women’s FA Cup and WE League. Dazn is the global home of women’s football and committed to increasing visibility around the game, closing the coverage gap, and driving its commercialisation. We can’t wait to showcase some of the best players in the world on Dazn.”
Alongside UEFA Women’s Champions League, Dazn continues it unwavering and continued support for women’s football, shown with its growing portfolio of women’s football rights. In Germany, Dazn is the only place that fans can watch the UEFA Women’s Champions League and Women’s Bundesliga all in one place and has recently created a FAST-Channel DAZN Rise.
Dazn also offers exclusive global coverage of the Finetwork Liga F, the top Spanish women’s football competition, and in Spain through the Victoria Pack: a women’s football plan that brings together Finetwork Liga F, UEFA Women’s Champions League, as well as the most important matches of the Barclay’s FA Women’s Super League and Vitality Women’s FA Cup. Ultimately this demonstrates that Dazn is committed to increasing visibility of and access to women’s football and bringing broadcast levels to new heights.