DAZN CONTINUES INVESTMENT IN FRANCE WITH EXCLUSIVE ELITE BASKETBALL RIGHTS
DAZN CONTINUES INVESTMENT IN FRANCE WITH EXCLUSIVE ELITE BASKETBALL RIGHTS
- DAZN enters five-year partnership with the French Basketball Federation (FFBB) and National Basketball League (LNB)
- DAZN becomes the exclusive broadcaster of the Betclic Elite Championship
- Underlines DAZN’s commitment to growth in the French market
- Adds to DAZN’s growing portfolio of basketball at global, pan-regional and market levels
London, 4 July 2024: DAZN, the world’s leading sports entertainment platform, today announced it had secured the French and a selection of international* rights to the Betclic Elite Championship after a successful negotiating process with the French Basketball Federation (FFBB) and the National Basketball League (LNB). The rights run over a five-year period from September 2024 to June 2029.
This strategic partnership marks a historic opportunity for French basketball with the commitment of DAZN, as the official and exclusive broadcaster, to work collaboratively to develop new, innovative and personalised ways of consuming content, engaging and exciting fans, and reaching new audiences.
In addition to the weekly fixtures of the Betclic Elite Championship, DAZN will extend its coverage to the major events organised by the LNB: the ALL STAR GAME in December, the LEADERS CUP in February, as well as the introduction of a new tournament dedicated to young talent in January.
Shay Segev, Group CEO of DAZN, said: “Basketball is huge and growing on DAZN. We want to use our huge reach, scalable tech and digital innovation to bring the best of the sport, in engaging and exciting ways, to existing and new fans. The Betclic Elite Championship is a great competition, and we are delighted to add it to our growing international portfolio of basketball across the platform. DAZN is rapidly becoming the global Home of Basketball.
“It also demonstrates DAZN’s commitment to keep adding quality content to our French offering, which is getting bigger all the time, and offers excellent value to French sports fans. Building DAZN’s value proposition in France is a continued focus for the business.”
Philippe Ausseur, President of the LNB, said: “This agreement with the DAZN platform confirms the current momentum around the LNB and the growing appeal of our championship. We are delighted to find a form of stability, with programming tailored to our clubs and their supporters, but also to enable all fans to benefit from the expertise of DAZN, a sports platform that has become a benchmark in the world of content. ”
Jean-Pierre Siutat, President of the FFBB: “We are delighted to welcome DAZN into the French basketball family. Already involved in the broadcasting of international basketball competitions, DAZN will be broadcasting the Betclic ELITE French championship from next season, in the wake of the Olympic Games. Basketball is currently very dynamic in France and around the world, which is why I am delighted to be partnering with a global player like DAZN.”
Through its agreement with FIBA, which includes the availability of the Courtside 1891 offer, DAZN also streams live FIBA matches, in particular those of national basketball teams and FIBA international competitions, including FIBA World Cups, as well as all FIBA Continental Cup competitions and U19/U17 World Cups. Users can also watch live and on-demand regional club competitions, such as the Basketball Champions League, the Intercontinental Cup, the EuroLeague Women and the East Asia Super League, as well as national leagues such as the Liga Endesa, the NBL, the Japanese B. League and many others.
DAZN also broadcasts many other basketball competitions across Europe, including the National Basketball Association (NBA) in Germany and Belgium, the Women’s NBA in Germany, Austria and Switzerland, the Basketball Champions League in Italy, the Basketball Serie A (LBA), the EuroLeague and EuroCup in Italy, FIBA in Japan and Italy, and the Liga ACB in Portugal.
Delivered to fans via the DAZN app, available on Smart TV, mobile, tablet, PC and games console, DAZN offers all fans the best in top-level sport, including in France the entire PFL (Professional Fighters League), UEFA Women’s Champions League, FIBA Courtside 1891 and Basketball Champions League, NFL Game Pass, Glory Kickboxing, Hexagon Cup and more – all in one place, only on DAZN.
*International rights include – Australia, Austria, Belgium, China, Germany, Italy, Lichtenstein, Luxembourg, MENA, Portugal, Switzerland, Japan and Taiwan, and UK.
ENDS
About DAZN:
DAZN is a leading sports streaming service in Italy, Spain, Germany, Austria, Switzerland, Belgium, France, Portugal, Japan, Taiwan, Canada, the United States and the United Kingdom. Its wide range of content includes the best of top-level football, with the world’s most popular competitions – Bundesliga, English Premier League, J.League, LALIGA, Serie A, UEFA Champions League, as well as some of the world’s greatest sports – Formula 1, NBA, MotoGP, PFL.
DAZN is the ultimate sports entertainment platform where fans around the world can watch, read, play, bet, socialise, as well as buy tickets and products, all in one place, with one account and on one app.
For more information about DAZN, its products, team and performance, please visit dazngroup.com