- 150 million organic video views generated throughout FIFA World Cup 2026
- 154 million impressions and 7.5 million engagements delivered across DAZN48 content
- Audiences reached in more than 50 countries, building a global football community around DAZN
London, 5 August 2026 – DAZN48 concluded the FIFA World Cup 2026 as one of DAZN’s most successful global content initiatives, bringing fans closer to the tournament through authentic creator-led storytelling from all 48 participating nations.
Launched ahead of the FIFA World Cup, DAZN48 was designed to capture the passion, culture and emotion of football beyond the action on the pitch. Following a global search that attracted thousands of applications, DAZN selected 48 creators to represent their nations and tell the story of the tournament through the eyes of local fans.
Across the competition, DAZN48 creators produced content in multiple languages, documenting the celebrations, traditions, rivalries and unforgettable moments that defined the World Cup experience. Their stories offered audiences a unique perspective on how football is lived and felt across different cultures and communities.
The initiative delivered exceptional results at a global scale. DAZN48 generated more than 154 million impressions, 150 million organic video views and 7.5 million engagements throughout the tournament. Content reached audiences in more than 50 countries, creating meaningful connections between football fans across every region of the world.
A dedicated DAZN48 hub on the DAZN platform brought together daily content from every participating nation, giving fans a single destination to follow the tournament through local perspectives. The initiative culminated in a live watch-along for the FIFA World Cup Final, which attracted 316,000 views.
More than a content project, DAZN48 became a global football community built around DAZN. Creators collaborated across borders, shared ideas and supported one another throughout the tournament. Daily creator updates, content tips, performance leaderboards and group-stage awards helped foster participation and raised content standards across the network.
DAZN48 also reinforced DAZN’s position as a digital, fan-first sports entertainment platform. By establishing a creator presence in all 48 participating nations, the initiative gave DAZN a visible and authentic presence across the tournament. It enabled the brand to reach fans directly, build large organic audiences and remain part of football conversations worldwide, regardless of local broadcast rights arrangements.
“DAZN48 showed the power of authentic fan storytelling on a global scale,” said Shay Segev, Chief Executive Officer, at DAZN
“It put the DAZN brand at the heart of football culture in all 48 participating markets, drove huge organic engagement and kept us at the forefront of the global football conversation throughout the World Cup, regardless of rights ownership. Most importantly, it helped build a truly global football community around DAZN.”
DAZN48 stands as a powerful example of how global sport can unite audiences through authentic storytelling. Combining worldwide reach with local perspectives, the initiative helped bring the World Cup experience closer to fans everywhere while creating lasting connections that extend beyond the tournament itself.