“WHOLE NEW BALL GAME” FOR NFL GAME PASS AS IT LAUNCHES EXCLUSIVELY ON DAZN
“WHOLE NEW BALL GAME” FOR NFL GAME PASS
AS IT LAUNCHES EXCLUSIVELY ON DAZN
- Exciting 10-year strategic partnership officially starts as NFL Game Pass International goes live on DAZN today.
- Available as standalone package or add-on to an existing DAZN subscription with prices frozen until at least season start. No price rise in 2023 for existing subscribers.
- More accessible than ever, NFL fans in over 250 territories can now watch every game on NFL Game Pass on DAZN.
- Enhanced viewing experience supported by new and improved fan-friendly and community building features.
- Seamless migration of existing customer base begins today.
LONDON / NEW YORK, 23 June 2023 – Dazn Group, the world’s leading sports streaming service, today officially launches the National Football League’s Game Pass (“NFL Game Pass”) on its platform globally.
With NFL Game Pass now live on DAZN, fans from around the world will be able to stream every game live*, including preseason games (from 3 August), the regular season (from 7 September) and the Super Bowl LVIII, plus NFL RedZone, NFL Network, NFL Originals, and DAZN programming and documentaries, as well as much more. Existing and new customers, who access their accounts before the live schedule begins in August, will be able to view the full suite of NFL archive content and a range of documentaries.
NFL Game Pass will be available to fans either as a standalone package or as an add-on to an existing DAZN subscription. Prices have been frozen by Dazn until at least season start. Fans can now buy and watch in more places and in more ways as well as enjoy new and improved features.
The Dazn partnership with the NFL will improve the viewing experience for fans. Public watch parties will be available from season start for select games, bringing fans around the world closer to the NFL community – enabling them to chat and share the experience live with other fans, creating the communities that the NFL is famed for. For the mega-fan, on selected devices there will be the multi-screen feature, allowing viewers to enjoy more than one game at a time. Polls, stats and ‘Pulse’, an online alert that takes fans straight to key moments in games, will drive greater engagement and a more interactive viewing experience.
With Dazn as its partner, the NFL is now able to reach even more fans. Available in over 250 markets, Dazn has a worldwide presence, complementing the NFL’s ambition to grow its international fanbase and build the NFL into a truly global proposition. NFL Game Pass will be promoted and integrated across the DAZN platform to its 60 million registered users.
With Dazn, NFL Game Pass will be available on over 100 different devices, including – critically – even more big screens, such as gaming consoles like PlayStation 5, and Smart and Connected TVs like Hisense and Sony (See below for a full list of devices). Moreover, with Dazn’s global network of distribution partners, fans can purchase NFL Game Pass in many more ways, including through an extensive number of telcos globally (See below for comprehensive list).
Shay Segev, Dazn Group CEO, said: “Accessibility and innovation is at the heart of Dazn’s proposition, and that’s what we will be delivering for the millions of NFL fans worldwide. It’s going to be a whole new ball game, with more ways to watch, more features to engage with, and more great NFL content than ever before. This is a landmark moment for Dazn as we embark on a 10-year partnership with the NFL, focused on showcasing the sport, the fan experience and growth.”
Sameer Pabari, Managing Director, Media, NFL International, said: “NFL Game Pass has established itself as the must-have product for NFL fans around the world. Combining the full breadth of NFL content with Dazn’s powerful data-driven technology, global distribution network and marketing capabilities will help us grow NFL Game Pass to reach new international audiences and expand our fandom globally.”
The migration of NFL Game Pass’ existing international customer base begins today; current users will receive an email containing a magic link that will help them access their new account on DAZN.
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*There are some restrictions in the UK and Ireland to live coverage of two games per week – the 18:00 and 21:00 Sunday games, which will become available to view on demand on DAZN, 24 hours after the live event. All other games and NFL programming will be available in the UK and Ireland live.
HOW TO ACCESS, WATCH, AND WHAT’S NEW:
DAZN is the new global home of NFL Game Pass. This means customers can add NFL Game Pass as part of their existing DAZN subscription or purchase it as a standalone channel/package through DAZN.
Outside of the USA, and a small number of markets, NFL Game Pass is the only way fans can access all the matches. This includes pre-season games, play-offs and the Super Bowl, full-match replays on-demand, NFL RedZone condensed games, other shoulder content and magazine programming, NFL films, and newly developed content DAZN NFL Originals, such as Rookie Diaries, which currently features in DAZN’s Canadian NFL offer.
How to access:
Existing NFL Game Pass subscribers will receive a magic link via email to set up their new account on Dazn with existing emails. Or they can log in to the NFL Game Pass on DAZN. Again, with their existing email, and the platform will recognise their details. If opted into auto-renew, users will continue to be billed as normal, apart from in DACH, Netherlands, Poland and Turkey, customers have to explicitly opt-in to new billing arrangements. There are no price increases for existing users for the 2023 season.
New subscribers can sign up via DAZN either as an add-on to a DAZN subscription or as a standalone channel within the DAZN app.
Top 20 Markets Pricing SKUs
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Features and functionality:
DAZN will offer and develop a range of new features and functionality that will create compelling and improved ways for fans to enjoy and engage with NFL Game Pass, as well as help create and facilitate global NFL communities. These include watch parties, multi-screen viewing, and key moments, stats and standings. On mobile and web viewing, Pulse will be available, an on-screen message that takes fans directly to the key moment in a game or event.
- Watch Party and Live Chat – fans can chat and interact with each other as they watch live games, including public watch parties with key influencers.
- Pulse – onscreen alert that takes fans directly to a key moment or event.
- Multi-screen viewing – fans can follow up to four games simultaneously.
- Key moments, stats and standings – instant access to the key moments of a game to catch up on everything missed and all the relevant stats for team and key players.
Increased distribution – more markets, more devices, more reach:
DAZN will make NFL Game Pass available in more than 250 markets and territories, helping the competition and its teams reach more fans than ever before, across more devices and distribution channels.
DAZN’s technology and digital expertise means that the growth in availability and accessibility across all platforms is significant and builds on the NFL Game Pass existing distribution network.
This is a step change increase in accessibility for NFL fans on a global scale.
Existing NFL Game Pass Platforms:
New DAZN Platforms:
About DAZN Group
DAZN Group is a leading sports streaming service in Italy, Spain, Germany, Belgium, Portugal, Japan, Taiwan, Canada, the US and UK. Its wide range of content includes top-flight football from the world’s most popular competitions – Bundesliga, English Premier League, J.League, LaLiga, Serie A, and the UEFA Champions League, in addition to the biggest sports from around the world – Formula 1, NFL, NBA, MotoGP and the UFC. DAZN is the only place for fans around the world to watch every NFL match outside North America.
DAZN is building the ultimate sports entertainment business where fans from across the globe can watch, read, bet, play, share, socialise, buy tickets and merchandise, all in one place, with one account, one wallet and one app.
For more information on Dazn, our products, people, and performance, visit dazngroup.com.