The Coverage Gap:

A Step Toward Leveling Visibility and Viewership Disparity in Women’s Sports

IN SPITE OF THE INCONTESTABLE EXCELLENCE OF FEMALE ATHLETES THE WORLD OVER, THERE IS STILL A MASSIVE DISPARITY IN THE COVERAGE THEY RECEIVE – A DISPARITY THAT DIRECTLY IMPACTS WHAT IS A GLOBAL VIEWERSHIP GAP.

 

Why does this gap exist? The answer lies within a closer look at the broadcast, news, and social media coverage of women’s sports vs. men’s sports today.

 

Despite its global reach, the true growth potential of women’s football is still unrealized and the numbers speak for themselves.

 

IN PARTNERSHIP BETWEEN DAZN AND THE FEMALE QUOTIENT, “THE COVERAGE GAP” GLOBAL RESEARCH REPORT EXAMINES THE CURRENT LANDSCAPE OF SPORTS COVERAGE, LAYS OUT A NEW STANDARD FOR MORE QUALITY AND CONSISTENCY, AND INVITES THE INDUSTRY AND FANS TO JOIN IN TAKING ACTION TO NARROW THE GAP.

 

THE FULL REPORT IS BELOW AND IS AVAILABLE FOR DOWNLOAD.