4TH MAY 2022
KATIE TAYLOR VS. AMANDA SERRANO SAW AN UNPRECEDENTED AUDIENCE OF 1.5 MILLION ON DAZN TO ACHIEVE A RECORD-BREAKING VIEWERSHIP NIGHT FOR WOMEN’S BOXING
- Fans tuned in on DAZN across 170+ markets worldwide to make the April 30 event the most watched female headlined boxing broadcast ever in history
- The DAZN app was the highest grossing sports app globally on Apple & Google over the weekend as well as the most downloaded sports app in Taylor’s home country of Ireland on iOS and Android
- Rewatch Saturday’s historic fight night on DAZN HERE and catch the main event highlights HERE
May 4, 2022: In an already historic night that saw Irish superstar Katie Taylor edge out Puerto Rican sensation Amanda Serrano in an epic brawl for the ages to retain her undisputed Lightweight crown, an unprecedented audience of 1.5 million tuned in globally on DAZN to set a new women’s boxing viewership record.
Broadcast from a sold-out crowd of 19,187 inside the storied walls of the iconic Madison Square Garden, what’s now the the most watched female headlined boxing match in history delivered to viewers on DAZN an unforgettable night in which the two fearless warriors traded heavy blows across ten breathtaking rounds.
Of the 170+ markets that drove global viewership, the U.S. and the UK saw the most fans tune in while Spain, Canada, Ireland, Germany, Australia, Italy, Japan, and Brazil rounded out the top ten. Moreover, the DAZN app was the highest grossing sports app globally on Apple & Google over the weekend as well as the most downloaded sports app in Ireland on both iOS and Android.
Katie Taylor: “Everyone was talking about this fight being the biggest in women’s boxing history, but I think it actually exceeded everything that people were talking about. This was a special, special moment. I think that both myself and Amanda have broken down so many barriers in the last few years in our sport. I love my sport and I want to keep making history.”
Amanda Serrano: “We won. We won for equality. We won for fair pay. We won for boxing. We won for women. We won for young girls. So I raise my hand as a champion, no matter what the outcome of one fight was.”
Shay Segev, CEO, DAZN Group: “Saturday was a triumph for women’s boxing and for DAZN. Promoting women’s sport is central to our mission – far beyond being part of our social impact agenda, we have always seen it as a real commercial opportunity for DAZN and Saturday’s fight confirmed that. The fight’s incredible viewing figures and new subscriber numbers are evidence of widespread popularity and will move the conversation in the right direction. I’m delighted that DAZN was at the heart of this historical moment.”
Joseph Markowski, EVP, DAZN Group: “Taylor vs. Serrano was a historic night for boxing, for women’s sport, and for DAZN, as more history was made with a record-breaking global broadcast audience of a remarkable 1.5 million on DAZN. The promotion as a whole was a watershed moment that further catapulted women’s boxing into the mainstream. We look forward to proudly promoting and broadcasting many more spectacular events like it on DAZN in the future.”
Eddie Hearn, Chairman, Matchroom Sport: “I’ve said it before, women’s boxing has longevity and sustainability. And on Saturday night, forget male or female, you saw one of the greatest fights in the history of Madison Square Garden. It was amazing and I’m so proud of Katie Taylor, the greatest Irish athlete of all time. She is such a humble indivudal, such an inspiration to the next generation of female boxing talent, and such a great ambassador for us and DAZN. I cannot wait to see what’s next for her and for women’s boxing.”
Jake Paul + Nakisa Bidarian, Co-Founders of Most Valuable Promotions: “”Saturday night will go down in history as one of the most influential fights in boxing. Whether you were there live, or watching on DAZN, it is a night you will fondly remember. Amanda and Katie left everything they had in the ring, proving until the very end that they are two of the greatest athletes in the sport. It’s been an honor to support Amanda on her journey over the last year and we couldn’t be more proud to represent a fighter of her talent and character. This fight represented more than earning a title or a belt. It uplifted all female athletes- now and for generations to come.”
As part of DAZN’s stacked schedule of nonstop fights, following on the heels of Taylor vs. Serrano is another mega blockbuster this Saturday, May 7 – Canelo vs. Bivol, live on DAZN PPV in the U.S. and Canada. The highly-anticipated event will see undisputed super-middleweight champion of the world, four-weight world titleholder, boxing’s hottest ticket and the number one pound-for-pound fighter Canelo continue his quest for one of the greatest legacies the sport has ever seen.
His opponent is Dmitry Bivol, who has a flawless record and has defended his WBA light heavyweight belt an incredible ten consecutive times. Canelo stepping up in the weight on Saturday in a bid for a belt that hasn’t switched hands since 2016 will mark Bivol’s 11th – and perhaps final? – defense. Find out more about Canelo vs. Bivol and sign up HERE.
DAZN Group is one of the fastest growing sports media companies in the world. Headquartered in the UK and with employees in over 25 countries, our businesses touch every aspect of the way fans engage with sports; from production, through to content distribution and commercialisation. DAZN Group is home to DAZN, the leading global sport destination, as well as the popular sport portal, DAZN News. DAZN is leading the charge to give sports fans around the world access to sport anytime, anywhere. DAZN is available on most connected devices including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs and game consoles. DAZN is now live in more than 200 countries and territories after first launching in Germany, Austria, Switzerland and Japan in 2016. Visit www.dazngroup.com for more information.