26TH MAY 2022
YEAR ONE OF DAZN’S PROMOTION OF WOMEN’S FOOTBALL CULMINATES IN A THRILLING UEFA WOMEN’S CHAMPIONS LEAGUE SEASON FINALE RECEIVING A RECORD SETTING LIVE CUMULATIVE VIEWERSHIP AUDIENCE OF 3.6 MILLION GLOBALLY
- The meteoric rise of women’s sport was celebrated in Turin last Saturday by partners DAZN, UEFA and YouTube in an action-packed final between Lyon and Barcelona.
- These impressive viewing figures underscore the success of DAZN’s women’s sport agenda and paves the way to achieving parity in men’s and women’s sports viewership.
- Watch the highlights on DAZN and DAZN’s UEFA Women’s Champions League YouTube Channel
LONDON, MAY 26, 2022 – The rise in the popularity of women’s football continues to be fueled by DAZN, with Saturday’s riveting UEFA Women’s Champions League (UWCL) final between Lyon and Barcelona seeing a record setting live cumulative viewership of 3.6 million globally across DAZN, DAZN’s UWCL YouTube channel, and 11 free-to-air channels in Europe. This marks a 56% increase in audience compared to last season’s final.
This was the first year in DAZN’s multi-year partnership with UEFA and YouTube that made the entire competition available for free to fans around the world all season.
Total engagement for the first season’s 61 matches, highlights, player interviews and other original content speaks for itself. An historic 64 million views and counting were clocked on DAZN and DAZN’s UWCL YouTube channel from 230+ countries and territories, including millions tuning in live each match week for a grand total of 168 broadcast feeds in 11 different languages. Of that, 4.1 million live views are attributed to the past weekend’s final. Moreover, in the last three months of the season alone, more than 12.3+ million unique viewers visited DAZN’s UWCL YouTube channel to watch the knockout round fixtures, final, and nonstop original content.
The level of viewership and fan engagement is indicative of DAZN’s steadfast mission to build global interest in the women’s game. No more what ifs; demand in women’s football is at an all-time high and DAZN remains committed to doing more.
Shay Segev, CEO, DAZN Group: “This first season as the global broadcaster of the UWCL has been a tremendous success and reflects DAZN’s commitment to close the coverage gap between women’s and men’s sports. We are invigorated about Year Two and look forward to engaging even more audiences as we further contribute towards building popularity in women’s football.”
Nadine Kessler, Chief of Women’s Football, UEFA: “Our first season of the revamped UEFA Women’s Champions League has been an amazing success story. We have seen clubs playing in their big stadiums, attendances records being broken across several clubs and countries – and even a world record for an official women’s match broken twice at the iconic Camp Nou, where over 90,000 fans turned up and made history. Together with DAZN and YouTube, who streamed all matches for free to a global audience, we managed to give the women’s game the exposure it deserves. Through this we keep changing perceptions. The mutual investment together with our broadcast and sponsorship partners and clubs is the basis for inspiring young girls and boys to follow the game and to dream of becoming professionals themselves. As a former player myself, I also know how motivating it is for the players of this generation to get this increased level of attention. The final in Turin was a very special occasion and we can’t wait for next season, when the road to Eindhoven begins.”
Ada Hegerberg, six-time UWCL winner, the competition’s all-time highest scorer, and Olympique Lyonnais superstar: “DAZN’s involvement and work throughout this campaign has been invaluable. On a personal level, this season has been unbelievable, but I can’t emphasize how much the quality of DAZN’s production helped in making the UEFA Women’s Champions League a product worthy of women’s football. Figures show that when made available, people tune in. It’s only the beginning. Bring it on!”
RELIVE THE MATCH
Watch and relive DAZN’s broadcast of Lyon’s championship triumph over Barcelona here:
ABOUT DAZN GROUP
DAZN Group is one of the fastest growing sports media companies in the world. Headquartered in the UK and with employees in over 25 countries, our businesses touch every aspect of the way fans engage with sports: from production, through to content distribution and commercialisation. DAZN Group is home to DAZN, the leading global sport destination, as well as the popular sport portal, DAZN News. DAZN is leading the charge to give sports fans around the world access to sport anytime, anywhere. DAZN provides affordable access on most connected devices including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs, and game consoles. DAZN is now live in more than 200 countries and territories after first launching in Germany, Austria, Switzerland, and Japan in 2016. Visit https://dazngroup.com for more information.