E1 AND DAZN ANNOUNCE LANDMARK MULTI-TERRITORY PARTNERSHIP

• UIM E1 World Championship strikes deal with DAZN, the leading global sports streaming platform
• Deal will see E1 Content available across the DAZN platform as part of the broadcaster’s free tier
• Monaco race to launch partnership
• Content will be available in key DAZN markets Germany, Austria, Switzerland, Canada, Japan as well as other global territories

LONDON, 19 June 2024 – The UIM E1 World Championship has announced an international broadcast partnership with DAZN, the world’s leading sports entertainment platform.

The deal runs until the end of the current E1 season, starting with the Championship’s showcase race at the home of motorsport in Monaco next month.

Under a multi-territory agreement, DAZN will broadcast the pioneering Championship to audiences in exciting sports markets such as Germany, Austria, Switzerland, Canada, Japan and Southeast Asia among other territories.

Interest in E1, the world’s first all-electric raceboat championship, has been building exponentially since its launch in February, driven by the drama of high-octane racing on the waters of iconic cities across the world.

The hype behind the racing series is set to peak at E1’s marquee Monaco event that will take place on 28^th July, fusing nautical and racing heritage with the electric revolution.

E1 is anchored by its mission to accelerate sustainable and technological change, with the star power of its team owners that include high-profile celebrities and sports stars including Tom Brady, Rafael Nadal and Will Smith, bringing a global appeal. DAZN is uniquely placed to fulfil this worldwide appetite with users in over 200 territories across the globe.

Leveraging its industry leading technology, DAZN is the only true pure-play sports broadcaster, which brings premium content to sports fans everywhere, on any device, live and on-demand.  The addition of the UIM E1 World Championship represents another sport joining this diverse portfolio of world-class sports events. Additionally, E1 content will join DAZN’s industry-leading free tier, meaning that all the best action will be more accessible than ever to fans.

Rodi Basso, CEO at E1 said: “We are delighted to be partnering with such an innovative and world leading sports entertainment organisation in DAZN, in our first ever season.

“It’s a credit to our new and innovative approach to racing on water, and the way we combine state-of-the-art technology together with sporting jeopardy to create an exciting and unique experience to sports and entertainment fans around the world.”

Shay Segev, CEO of DAZN Group, said: “DAZN brings fans the highest quality, premium sports content, and our deal with E1 marks another exciting addition to our portfolio of sports rights. We are pleased to bring the inaugural UIM E1 World Championship to a passionate audience, by leveraging our unrivalled global reach to bring the sport to more fans across the world.

“DAZN’s platform is uniquely placed to give audiences the sports experience they want. E1 and DAZN are linked by a joint ambition to engage the sports fan of future, using technology to build a sports ecosystem which provides innovation, excitement and growth.”

– ENDS –

About the UIM E1 World Championship:

E1 is the world’s first and only all-electric raceboat championship sanctioned by the Union Internationale Motonautique (UIM), which is the international governing body for all powerboating activities. The UIM E1 World Championship was established to create a new, exciting and competitive on-water racing platform based on electric technologies to protect and restore our urban waters and coastal areas.

The championship will see up to 10 teams and 20 mixed gender pilots racing on the water in iconic cities around the world, with the US due to host a race in Season 2. The E1 pilots will navigate tight and technical circuits behind the wheel of the electric E1 raceboats. For the latest news and updates, please follow us at @E1Series on Facebook, Twitter and Instagram. #ChampionsOfTheWater

About DAZN:

DAZN is the home of European football, women’s football, boxing and MMA, and the NFL (excl. USA). DAZN is building the ultimate sports entertainment platform, based on premium sports rights, world-leading tech, and multi-platform distribution. DAZN believes that fans from across the globe should be able to watch, read, bet, play, share, socialise, buy tickets and merchandise, all in one place, with one account, one wallet and on one app.

For more information on DAZN, our products, people, and performance, visit dazngroup.com.

Publicity Contacts:

E1 Nick Bailey, Head of Communications: nick@e1series.com

Brandnation: e1@brandnation.co.uk

DAZN – Alice Vyvyan, alice.vyvyan@dazn.com