DAZN established as a new business as part of Perform Group

Frustrated with the status quo, Simon Denyer and a group of senior executives from Perform came up with the concept for a global sports entertainment platform to deliver a direct-to-consumer streaming service for sports fans across the globe. Led by James Rushton, DAZN was born.  


The DAZN brand is established

Key rights secured in Japan, DACH focusing on international and domestic football such as Premier League, J League for a 10year rights deal and LaLiga. DAZN establishes key offices and production facilities in Tokyo and Munich and builds first version of the new OTT service.

AUG 2016

DAZN launches in Germany, Switzerland, Austria and Japan

DAZN enters the sports streaming market with a bang as it launches in key markets, DACH and Japan. A roster of sports including the top European football leagues, NFL, NBA, and much more is shown on the platform. 

FEB 2017

J League launch and Docomo deal

J League, the top level of the Japan Professional Football League, goes live in Japan and DAZN’s first major telco partnership with Docomo is signed.

MAY 2018

DAZN announces US launch on the back of record-breaking deal with Matchroom Boxing

DAZN launches in the US, breaking into the market with a landmark eight-year deal with Eddie Hearn’s Matchroom Boxing described as “the biggest ever deal in boxing,” with initial agreement to stage 16 live shows a year. 

MAY 2018

John Skipper joins as executive chairman of DAZN Group

John Skipper joins as executive chairman of DAZN Group 

AUG 2018

DAZN launches in Italy

DAZN launches in Italy in with select Serie A TIM rights and a distribution  partnership with Sky.  

SEP 2018

UCL is sublicensed from Sky in DACH

DAZN secures Champions League rights in DACH followed by a deal with Sky.

FEB 2019

DAZN launches DAZN Originals

DAZN further invests in its global original production strategy with the launch of specialist content development arm, DAZN Studios,  including exclusive documentaries with Ronaldo and Mourinho. 

MAR 2019

DAZN launches in Spain

DAZN continues huge expansion and growth in Europe, launching in Spain with exclusive Moto GP and Premier League rights. 

MAR 2019

DAZN launches in Brazil with exclusive Copa Sudamericana rights

DAZN launches in Brazil, extending its global reach to nine markets. The launch saw the market acquire rights to various soccer properties, including the Copa Sudamericana South American club competition, Italy’s top-flight, Serie A, and the French top-tier, Ligue 1. 

JULY 2019

DAZN strikes deal with Eurosport for Bundesliga rights

DAZN sublicenses Bundesliga rights from Eurosport, broadcasting the Bundesliga matches in DACH.

MAR 2020

Global Pandemic brings all sports to a halt globally

Covid-19 Global pandemic presents unprecedented challenges to DAZN and the industry and disrupts live sports globally. DAZN well positioned as streaming becomes the norm.  

AUG 2020

DAZN expands its Bundesliga and UCL rights portfolio in DACH

DAZN extends its extensive and exclusive UEFA Champions League and Bundesliga rights in Germany from 2021.

NOV 2020

Playstation 5 launch

Fans able to stream sporting events on the Sony PS5 console with DAZN 

DEC 2020

DAZN goes global

A significant moment for DAZN as it launches it global platform, going live in 200+ countries and territories with an English-language service. 

MAR 2021

Kevin Mayer becomes DAZN’s chairman

Kevin Mayer, the former chairman of direct-to-consumer and international at The Walt Disney Company and former CEO of TikTok, becomes DAZN’s chairman.

MAR 2021

Exclusive broadcaster of Serie A TIM in Italy

DAZN becomes the primary broadcaster for Italy’s top-flight football championship Serie A TIM in Italy until 2024, marking the seminal tipping point in the migration of sports consumption from linear pay TV to OTT, in one of the largest deals in DAZN’s history. DAZN also signs multi year agreement with TIM.  

MAR 2021

Global mobile carrier deal signed

DAZN strikes deal to enable customers to pay for DAZN with their mobile plan 

JUN 2021

DAZN and Matchroom Sport strike deal

DAZN and Matchroom strike game-changing five-year global deal to bring Matchroom UK fights exclusively to DAZN in the UK and Ireland for the first time. 

JUL 2021

Shay Segev becomes CEO

Shay Segev joins from FTSE100 gaming company Entain to lead DAZN into next phase of growth 

JUL 2021

Ground-breaking partnership with UWCL

DAZN enters ground-breaking partnership to bring UEFA Women’s Champions League to fans around the world, broadcast on YouTube live and for free. Alongside this, DAZN launched its six-part ‘We All Rise’ Series.  

JUL 2021

DAZN brings on WeLeague for eight years

DAZN has further boosts its rights portfolio in Japan with the Women Empowerment (WE) League in an eight-year deal. The WE League, Japan’s new elite tier of women’s football, started inaugural season in September 2021. 

AUG 2021

DAZN launches Dynamic Ad insertion technology

DAZN launches Dynamic Ad insertion technology integration working towards greater personalisation and more sophisticated Ad technology.

NOV 2021

Launch of innovation hub DAZN X

DAZN launches its new innovation hub DAZN X formed through the acquisition of the video streaming innovation company TEXEL.   

DEC 2021

Exclusive La Liga rights secured in Spain

DAZN consolidates its position in the Spanish market securing exclusive local broadcast rights to 175 LaLiga matches per season over the next five seasons. 

DEC 2021

DAZN awarded 2021 Apple TV App of the Year

DAZN named the Apple TV App of the Year in the tech giant’s 2021 App Store Awards, which recognises the 15 best apps and games across Apple’s various devices in the year. 

FEB 2022

DAZN Moments: NFT launch in Japan

DAZN began a foray into non-fungible tokens (NFTs) in partnership with Mixi, known as “DAZN Moments”, in partnership with the J League 

APR 2022

DAZN Bet launches in UK

DAZN cements its mission of the diversification of the platform, creating a partnership with Pragmatic Group to operate sports betting services under the DAZN Bet banner and Mark Kemp joins as CEO. 

MAY 2022

DAZN partners with Red Bull TV

DAZN expand its offering into live extreme sports through Red Bull TV, being the first linear channel to be made available globally on DAZN. 

MAY 2022

DAZN launches PPV offering globally

Canelo vs Bivol billed as the Legacy is Earned’ fight, an epic clash between 4-division world champion, Canelo Álvarez, and defending WBA light heavyweight champion, Dmitry Bivol, with Bivol prevailing as the winner by unanimous decision. 

JUN 2022

Anthony Joshua becomes a DAZN brand ambassador

Groundbreaking deal with Anthony Joshua, seeing the two-time former unified world heavyweight champion join DAZN as a brand ambassador and all his future fights broadcast on DAZN’s sport entertainment platform to customers worldwide.

AUG 2022

DAZN launches MF & DAZN: X Series with Misfits Boxing

DAZN launches an innovative crossover boxing series, in partnership with KSI and his promotional company Misfits Boxing under the billing “MF & DAZN: X Series”. 

SEP 2022

DAZN strikes agreement to acquire ELEVEN Sports and Team Whistle

DAZN strikes agreement to acquire ELEVEN Sports and Team Whistle, expanding its position in parts of Asia and Europe, and in global sports streaming rights and technologies, building bigger and younger audiences through its short-form content. 

SEP 2022

DAZN builds its women’s sport portfolio

DAZN acquires global broadcasting rights to Finetwork Liga F and Frauen-Bundesliga, adding to its growing repertoire of women’s football offering.

SEP 2022

DAZN launches merch store in DACH

DAZN launches its first e-commerce offering with the DAZN Store in DACH, where fans can purchase exclusive DAZN branded collections and fan merchandise from the world of sports and entertainment via the DAZN Store 

OCT 2022

DAZN partners with Professional Fighters League

DAZN and Professional Fighters League agree to a joint venture to create PFL Europe, which when launched in 2023, will be the first regional league ever from a global provider of MMA.   

FEB 2023

DAZN partners with NFL to deliver Game Pass International

The National Football League (NFL) and DAZN agree a 10-year partnership to deliver NFL Game Pass International (NFL GPI) to sports fans around the world beginning with the 2023 season.  

MARCH 2023

DAZN features in Creed III

Be sure to look for DAZN on the big screen in the critically acclaimed CREED III. The story follows boxing champion Adonis Creed as he navigates the sudden return of a former friend who is looking to settle a score.

MARCH 2023

DAZN now sold as PPV on Virgin and app to be on set top boxes

DAZN and Virgin agree distribution deal which will see a selection of DAZN’s top-quality boxing and combat sports available to Virgin TV customers as PPV and the DAZN app on Virgin set-top boxes.

MARCH 2023

DAZN and J.League extend partnership to 2033

This extension shows DAZN’s commitment to and investment in its Japanese business and is vote of confidence in DAZN’s future, cementing it as the future of sport and the ultimate sports destination platform.

MARCH 2023

DAZN 1 HD launches on Sky

DAZN launches new linear channel, DAZN 1 HD, on 429 on Sky ahead of Anthony Joshua comeback fight, making this the most accessible and affordable in over a decade. DAZN 1 HD will play a selection of live and catch up sports content to fans in the UK and Ireland.

JUNE 2023

ACE Launches Sports Piracy Task Force

DAZN  joinS the Alliance for Creativity and Entertainment (ACE), the largest and most effective global anti-piracy coalition, to tackle the piracy operations that threaten the sports broadcasting and streaming industry.