Changing the game
We believe that sport can be a catalyst for change
As a leader in the global sports ecosystem, we know the immense power of sport to transform lives and communities. It brings people together and transcends social, cultural, and national divides. It empowers and equips people with new skills, and it delivers physical and mental health benefits like nothing else.
We believe that sport can be a catalyst for change, and that sport is for all. In 2021, we made great strides in improving our approach to social impact within our teams, our communities, and the wider industry.