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BIG ZUU WATCH PARTY REACHES 20% ENGAGEMENT DURING KSI VS JOE FOURNIER

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BIG ZUU WATCH PARTY REACHES 20% ENGAGEMENT DURING KSI VS JOE FOURNIER

 NEW PLATFORM FEATURE DRIVES EVEN DEEPER FAN ENGAGEMENT AS IT ACHIEVES RECORD BREAKING NUMBERS LAST SATURDAY

·         Big Zuu hosted DAZN’s second screen chat party during KSI vs Joe Fournier on Saturday, which achieved record-breaking levels of engagement with fight fans in the UK

London – 17 May 2023 –Big Zuu hosted the KSI vs Joe Fournier DAZN Watch Party on Saturday night bringing consumers closer to the action.

 

Over 20% of the overall UK viewership of this most recent X-Series fight tuned in to interact with each other using Dazn’s latest innovative chat feature. Fans who tuned in to the mega fight through their TV were able to participate in the Watch Party through a QR code allowing a more immersive and interactive viewing experience on their second screen (mobile or tablet). Additionally, fans were also able to join through their desktop browsers on DAZN.com.  

 

Fight fans joined in their thousands, engaging throughout the live action, interacting with each other and with the Watch Party host Big Zuu by sending messages, GIFs, reactions, stickers, voting in live polls and having a chance to win prizes and discounts for the X Series official store.

 

MF & DAZN X Series: 007 was the perfect match for Watch Party with KSI’s passionate digital native fanbase. According to a global study by the consulting firm MIDiA Research, published in February 2023, 49% of people who watch television do so while performing other tasks. In addition, the report highlights how the younger generations consume content in non-traditional ways, with 62% of 16–19 year-olds enjoying audiovisual content on their smartphones.  

The popularity of Watch Party with this cohort of fans demonstrate how trends in sports broadcasting are changing and moving towards an immersive combination of the big screen with a connected second screen experience. Dazn’s second screen functionality allows users to engage with and influence the live event while interacting with the broader fan community, recreating the live event community from their living room. The deployment of Watch Party highlights DAZN’s dedication to innovating the viewing experience, engaging younger audiences, and remaining relevant in the age of connectivity.

About DAZN Group: 

 

DAZN is a leading digital sports platform in Italy, Spain, Germany, Belgium, Portugal, Japan, Canada, US and the UK. Its wide range of exclusive content includes top-flight football from the world’s most popular competitions – Bundesliga, English Premier League, J.League, LaLiga, Serie A, and the UEFA Champions League, in addition to the biggest sports from around the world – Formula 1, NFL, NBA, MotoGP and the UFC.  

 

DAZN is the NFL’s global partner and, from the 2023 season, will be the only place for fans around the world to watch every NFL match through the NFL Game Pass International add-on subscription. DAZN is a global home for boxing and combat sports through its partnerships with Matchroom Boxing the Professional Fighters League, and a global home for Women’s Football with UEFA Women’s Champions League and Finetwork Liga F. DAZN is adding more and more sport to its platform to create a destination for sports fans. 

 

DAZN is reimagining the way people enjoy sport. With a single, frictionless platform, sports fans can watch, bet, play, share, socialise, and buy tickets, NFTs and merchandise. Live and on-demand sports content, anywhere, in any language, on any device – only on DAZN. 

 

DAZN is available on most connected devices including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs and game consoles, ensuring that fans have access to ground-breaking rights catalogue and slate of incredible content. In the UK and globally, DAZN can be accessed on Samsung, LG, Sony and Panasonic Smart TVs and on Games Consoles including Playstation and Xbox. Subscribers also have access to DAZN on their Amazon Fire TV, Amazon Fire TV Stick, Google Chromecast and Apple TV and can find the app on their iPhone, iPad, and android mobile devices. DAZN is available as an Amazon Channel on Amazon Prime TV and can be viewed on Channel 429 on Sky in the UK and Ireland.    

 

DAZN is a global, privately-owned company with employees in over 25 countries. For more information on DAZN, our products, people, and performance, visitwww.dazngroup.com.