DAZN and Bitpanda Announce Multi-Market Partnership

London, 17 September 2024 – DAZN, the global leader in sports entertainment, and Bitpanda, Europe’s top crypto broker, can announce a multi-market partnership. This collaboration spans five key European markets: Germany, Austria, Switzerland, Italy, and France and aims to engage DAZN’s significant audience through high-visibility advertising and sponsorships across premium DAZN rights.

The partnership will see DAZN and Bitpanda work together across top sports properties, including prominent European football competitions such as the UEFA Champions League, Bundesliga, Serie A, and Ligue 1. This initiative will be supported by innovative advertising formats, such as Presenter Spots, Halftime Presenting, and Sponsored Replays, offering Bitpanda a premium brand presence in live sports events across Europe.

In addition to football, Bitpanda will become the official presenter of live NFL broadcasts on DAZN in Germany, Austria, Switzerland, Italy, and France, solidifying its presence in American football across Europe. DAZN’s long-term partnership with the NFL, coupled with its exclusive distribution of NFL Game Pass, makes it the go-to platform for american football fans, providing Bitpanda exposure to a wide and engaged audience.

As the official crypto partner in DACH, Italy, and France, Bitpanda will leverage DAZN’s platform, Bitpanda to increase brand visibility and connect with millions of sports fans, reinforcing its position as a top fintech player in Europe.

The collaboration aims to deliver engaging fan experiences through joint campaigns, exclusive events, and special promotions, amplifying the reach of both brands. DAZN’s extensive live coverage includes not just European football but also top US sports like the NFL, NBA, MLB handball, darts, golf, and combat sports such as UFC, PFL, and major boxing matches. With an ever-growing audience of millions of sports fans, DAZN provides Bitpanda with an ideal platform to reach its target audience through bespoke advertising.

Haruka Gruber, Senior Vice President of Media at DAZN DACH, said ‘This multi-market partnership is a testament to the unique strength that DAZN, as the ultimate global sports destination, offers brands which want to have a presence within high-reach live sports. We are pleased to have gained a new partner in Bitpanda, which, like DAZN, has a large network within sports business.’

Maik Brodowski, Commercial Director, Europe at Bitpanda, added: ‘We have already brought high-calibre brands on board this year with FC Bayern München, AC Milan, the NFL and others. With DAZN, we now have the sports platfrom with the widest reach at our side to further increase our brand awareness. Our goal is clear: to have an unmissable presence in all of our core markets. With DAZN, we have the perfect partner to achieve this goal’.