DAZN AND TOTTENHAM HOTSPUR ANNOUNCE PARTNERSHIP TO AGGREGATE WOMEN’S CONTENT ON DAZN PLATFORM

London, 18 July 2024 – DAZN, the leading global sports entertainment platform, can today announce a new global partnership with Tottenham Hotspur Women. This collaboration will provide fans of women’s football access to Tottenham Hotspur women’s team content and exclusive Club benefits within DAZN’s free women’s football environment. DAZN and Spurs will also collaborate on marketing and brand partnership initiatives – developing new and innovative ways to connect brands to the Club’s fans globally.

It comes at a time when interest and excitement around Tottenham Hotspur Women is accelerating, following a promising first WSL season under Head Coach, Robert Vilahamn, and their first run to the Women’s FA Cup Final in 2023/24.

In January, DAZN – the Global Home of Women’s Football – made its portfolio of live and on-demand women’s football content free to watch worldwide as part of their New Deal for Women’s Football – an initiative inviting brands, broadcasters and rightsholders to work together to ensure a commercially robust future for women’s football. As part of this approach, DAZN is partnering with leading women’s football clubs, bringing fans access to more premium content.

With this partnership DAZN will create a dedicated Spurs rail within its free women’s football environment. The rail will be launched with 20 pieces of non-live content about the team and its players. Spurs will share new content on a monthly basis, offering fans access to behind-the-scenes footage, player interviews, match previews and other content such as exclusive ticket and merch discounts. Initial content includes interviews with Charlotte Grant, Beth England and Amanda Nilden as well as bloopers and short form quiz content.

Content will be available alongside free live and on-demand matches from the top women’s football competitions in the world including UEFA Women’s Champions League, Liga F, D1 Arkema, Serie A Femminile and Frauen Bundesliga.

Esmeralda Negron, CEO of Women’s Sport at DAZN, said “Partnering with Tottenham Hotspur Women is an exciting opportunity to bring fans closer to the action. By aggregating Club content in one place and collaborating with Spurs to offer fans exclusive benefits and experiences, we are creating a platform that not only enhances the fan experience but also offers new opportunities for sponsor engagement, driving mutual growth and success.”

Andy Rogers, Managing Director, Tottenham Hotspur Women, said “Our partnership with DAZN presents a fantastic opportunity to continue growing our fanbase and comes at a perfect time. Following on what was memorable 2023/24 campaign, we know demand for Tottenham Hotspur Women’s content has never been higher and DAZN’s global platform provides another avenue for our fans to get closer to the players and build a bond with the team ahead of the new season.”

The partnership between DAZN and Tottenham Hotspur Women marks a significant step in the evolution of sports media and fan engagement. Both organisations are committed to delivering unparalleled access to content for fans, ensuring a front row seat to the thrilling season ahead.

ENDS

About DAZN:

DAZN is the home of European football, women’s football, boxing and MMA, and the NFL (excl. USA). DAZN is building the ultimate sports entertainment platform, based on premium sports rights, world-leading tech, and multi-platform distribution. DAZN believes that fans from across the globe should be able to watch, read, bet, play, share, socialise, buy tickets and merchandise, all in one place, with one account, one wallet and on one app.

About Tottenham Hotspur Football Club:

Founded in 1882, Tottenham Hotspur is a professional football club based in North London. Known for its rich history, passionate fanbase, and commitment to excellence, Tottenham Hotspur competes in the Premier League and WSL, the top tiers of English football. The Club prides itself on its community outreach and dedication to developing young talent.