DAZN LAUNCHES NEW YOUTUBE CHANNEL “DAZN SPORT”
DAZN LAUNCHES DESTINATION FOR TOP ATHLETE ORIGINAL CONTENT WITH NEW YOUTUBE CHANNEL DAZN SPORT
- DAZN launches “DAZN Sport” as a destination for original global storytelling on the lives of top athletes on and off the field.
- Channel launched with “No Days Off” flagship series from Team Whistle, DAZN Group’s in-house social content studio.
- Professional Climber Shauna Coxsey featured in debut episode on channel.
LONDON,NEW YORK, FEBRUARY 1, 2024 – DAZN Group, the world’s leading sports streaming service, launches its new YouTube channel, “DAZN Sport”, as a home for original storytelling on the lives of top athletes on and off the field. The channel will reimagine formats and optimize DAZN’s archive for social distribution. It will launch alongside a new season of Team Whistle’s flagship ‘No Days Off’ series, debuting with professional climber Shauna Coxsey on Thursday, February 1.
Team Whistle is DAZN’s US-based social media publisher and content studio with a distribution network that generates five billion views per month. ‘No Days Off’ is a hit original series that profiles both professional and up-and-coming athletes as they train to be the best alongside their respective support systems. The franchise has racked up 7.1 billion lifetime views to date, while partnering with a variety of brands across its different seasons and tentpoles. The channel looks to create sponsored and bespoke social first content opportunities for brands to align themselves with major sporting tentpole moments and athletes.
Damian Smyth, VP of Global Sales at DAZN, said: “Working closely with Whistle, as our in-house social content studio, means we can combine expertise to further expand our monetization strategy. We are starting by launching a new “DAZN Sport” YouTube Channel, with a multisport content slate filled with authentic and uplifting stories that sponsors, brands and advertisers can get behind in a meaningful way.”
“There aren’t a lot of female climbers out there that get national media attention,” said Shauna Coxsey. “It was a real privilege to be asked by DAZN and Whistle to be in the first ever episode of ‘No Days Off’ on the channel, which is not only really cool for me but also for my sport. That it is being recognised on such a prestigious channel, and in such a big way, is great.”
Dustin Fleischman EVP of Revenue & Brand Strategy at Team Whistle, said: “We have seen success with brands around original social content that demonstrates authentic storytelling across both mid and short form formats, to connect audiences with their favorite athletes and entertainers.
We are excited to access DAZN’s rights and talent to build a content strategy around it that will be appealing and accessible to advertisers.”
Branded opportunities available will be focused on the creation of social first sports content formats, where young fans are consuming content, timed to major tentpole events. Through both midform and short form, all series will provide an authentic look at athletes on and off the field. YouTube distribution is supported by 130 million users through DAZN’s OTT App.
The channel will also be populated with DAZN owned documentaries and other content they have global rights to, as well as original shorts that span from hosted storytelling to viral reactions.
DAZN, the home of European football, women’s football, boxing and MMA, and the NFL (excl. USA), is creating the world’s biggest sports entertainment platform. A leading sports streaming service in Italy, Spain, Germany, Austria, Switzerland, Belgium, France, Portugal, Japan, Taiwan, Canada, the US and UK, its wide range of content covers top-flight football from the world’s most popular competitions. DAZN’s football rights include Bundesliga, English Premier League, J. League, LALIGA, Ligue 1 Serie A, and the UEFA Champions League, helping make DAZN the largest broadcaster of football in Europe. DAZN is the global home of women’s football, featuring the UEFA Women’s Champions League and top-tier domestic league and cup competitions.
DAZN’s platform features the biggest sports from around the world – Formula 1, NFL, NBA, MotoGP and the best in boxing and MMA. It is the only place for fans around the world to watch every NFL match outside North America.
DAZN is building the ultimate sports entertainment platform, where fans from across the globe can watch, read, bet, play, share, socialise, buy tickets and merchandise, all in one place, with one account, one wallet and on one app.
About Team Whistle:
Team Whistle is a DAZN Group sports and entertainment media company built to engage and activate today’s generation, wherever they consume content globally. As a pioneer in data-driven content creation and distribution, Whistle has a positive and relatable original content slate of 50+ shows and a creator network that generates five billion views per month across digital and social platforms such as YouTube, TikTok, Snapchat, Instagram, and Facebook. With these deep ties to social and streaming platforms, Team Whistle’s internal agency “MAGNET,” provides platform-first content strategies to brands, leagues and platforms to attract audiences and create revenue opportunities.
– ENDS –