DAZN SECURES EXCLUSIVE LIGUE 1 AND SERIE A RIGHTS IN SWITZERLAND

• DAZN has acquired the broadcasting rights for Ligue 1 and Serie A in Switzerland for the first time
• DAZN has also extended exclusive broadcast rights for the Italian and French leagues in Germany and Austria
• The deals for Serie A and Ligue 1 now run until 2027 in all three markets
• Fans in Switzerland will be able to enjoy Serie A in Italian and German, and Ligue 1 in French and German.
• Exclusive rights include coverage of relevant domestic cups for both leagues including the Coppa Italia and Supercoppa and the Trophée des Champions

LONDON, June 13 2024- DAZN, the world’s leading sports and entertainment platform, has announced the extension of broadcasting rights for Serie A and Ligue 1 in Germany and Austria. Crucially, these new deals will also see DAZN become the exclusive broadcaster for these competitions in Switzerland for the first time.

These significant three-year media rights agreements with Italy and France’s top-tiers represent DAZN’s commitment to making the very best of top-tier football available to fans across their markets. These domestic league deals also come along with additional exclusive broadcasting rights including the Italian cup competitions.

DAZN’s increased football rights in Switzerland – a market where they already broadcast German and English domestic football – is another step in the company’s growth strategy, providing a significant set of rights in one of the world’s biggest media markets, and an more and more digitally connected set of consumers.

While subscribers to DAZN in Germany and Austria have enjoyed coverage of the French and Italian leagues since 2021, the upcoming season will be the first time DAZN, which has been available in Switzerland since August 2016, will offer live Ligue 1 and Serie A coverage in the market.

Alice Mascia, CEO of DACH and Group CMO at DAZN said “With the renewal of Ligue 1 and Serie A, DAZN remains the first port of call for international football fans. I am particularly pleased that we are also showing Ligue 1 and Serie A in Switzerland for the first time – with language options for German, French and Italian.”

DAZN is committed to offering its subscribers an accessible and innovative destination, which aggregates an otherwise fragmented fan experience. DAZN’s industry-leading tech enables the platform to deliver the leagues huge array of live and on-demand content in ways which create more and better access for international fans. Football is a truly global sport, and DAZN’s scale enables it to both engage current fans of the game and reach new audiences.

This is particularly important to Martin Aurenche, Chief Media Officer at LFP Media who said, “We are delighted to expand our partnership with DAZN in Germany and Austria, where the popularity of Ligue 1 has reached record levels in recent years. We are equally excited to extend this partnership to Switzerland and benefit from DAZN’s innovation and editorial expertise to bring the performances of players such as Embolo, Rieder and Zakaria to life.”

ENDS

MEDIA CONTACT:

Alice Vyvyan – alice.vyvyan@dazn.com