DAZN THE NEW HOME OF LIGUE 1 McDONALD’S IN FRANCE WITH LANDMARK DEAL TO BROADCAST ALL MATCHES
DAZN THE NEW HOME OF LIGUE 1 McDONALD’S IN FRANCE WITH LANDMARK DEAL TO BROADCAST ALL MATCHES
- DAZN secures exclusive and extensive rights to Ligue 1 McDonald’s in France for the next 5 seasons
- Starting from Aug 16 DAZN will broadcast all 306 Ligue 1 McDonald’s matches all in one place through a dedicated Ligue 1 McDonald’s experience
- Eight Ligue 1 McDonald’s matches live and exclusively across Friday, Saturday and Sunday slots (Friday 20:45, Saturday 19:00, Saturday 21:00, Sunday 15:00, Sunday 17:00, and Sunday 20:45) – includes top matches such as Paris Saint-Germain FC vs Olympique de Marseille and Olympique Lyonnais vs AS Saint-Etienne
- The Saturday 17:00 match will be available on delayed basis from 00:00 the same night on DAZN
- French football fans now be able to watch all matches with one subscription and access near live clips and highlights, together with statistics and gamified FanZone,
- DAZN is committed to a strategic partnership with LFP and clubs to increase Ligue 1 McDonald’s audiences and value
- Ligue 1 McDonald’s package adds to DAZN’s compelling sports offer in France, which includes, French elite basketball, NFL Game Pass and combat sports, including the PFL and Bellator featuring legendary French fighter, Cedric Doumbe
- Move confirms DAZN’s position as the home of top-level European football across Belgium, France, Germany, Italy, Spain and Portugal.
London/Paris, 1 August 2024 – DAZN, the world’s leading sports streaming platform, today announced that it has acquired exclusive live rights, replay, near live highlights and clips to Ligue 1 McDonald’s for the next five seasons.
DAZN will become the new home of Ligue 1 McDonald’s football in France, offering French fans all 306 matches in one place: eight Ligue 1 McDonald’s matches live and exclusively, on all kick-off times on Friday, Saturday and Sunday – the Saturday 17:00 match will be available on delayed basis from 00:00 the same night.
DAZN has secured exclusive rights to the 10 top matches of the season, which will include the biggest clashes. For example, Paris Saint-Germain FC vs Olympique de Marseille, and Olympique Lyonnais vs AS Saint-Etienne and many more.
In addition, DAZN has acquired an extensive package of near live and highlight clips further enriching fans’ viewing experience beyond the 90 minutes.
DAZN’s compelling offer to the Ligue de Football Professionnel (LFP) is to use the platform’s digital capabilities, production excellence and marketing expertise to help grow Ligue 1 McDonalds’s reach and popularity. DAZN’s world-leading technology and culture of innovation is already delivering for some of the biggest and most iconic rights holders in sport, helping drive growth and deliver new ways to excite and engage fans.
DAZN will be working closely with the LFP and their member clubs, using the platforms commercial and social capabilities to create a fan-focused proposition, FanZone, that provides them with the opportunity to watch, play, buy and share all in one dedicated Ligue 1 McDonald’s space on DAZN. FanZone has already been successfully rolled out in other European markets, and is delivering a unique and enhanced experience, bringing fan participation into the broadcast as well as offering ticketing and merchandise options. And the most comprehensive stats and scores service available in world sport is coming soon.
DAZN is Europe’s largest football broadcaster, partnering with the world’s biggest leagues and rights holders. By choosing DAZN, French clubs are opting for a platform at the forefront of the digital transformation of sport.
The launch of DAZN’s football proposition in France makes this the fourth major European domestic market for DAZN, alongside Germany, Italy and Spain, which underlines the company’s commitment to market expansion, and deepening and broadening DAZN’s proposition in these core markets.
Ligue 1 McDonald’s in France joins a range of other top tier sports properties, including basketball’s Betclic Elite Championship, NFL Game Pass and the best MMA, with the PFL and Bellator, and worldclass boxing bouts.
DAZN is the world’s leading sports entertainment streaming platform, dedicated to creating new and innovative ways to excite and engage fans through our best-in-class digital technology, distribution, production capabilities and marketing expertise. DAZN’s vision, one which is rapidly being realised, is to offer a sports ecosystem where fans can watch, play, share and buy all in one place.
Shay Segev, CEO of DAZN Group, said: “This is an exciting moment for DAZN and French football. Ligue 1 McDonald’s is a fantastic competition with great clubs and a reputation for some of the most gifted and talented players in world football. To be able to showcase the competition in its entirety on DAZN, with eight out of nine matches live and exclusive on our platform each round, the best games and near live content, all means we can create an unrivalled destination for French football fans. In France DAZN will be the home of Ligue 1 McDonald’s.
“DAZN believes in partnership and recognises the responsibility we have taken on to work with the LFP, the clubs and the broader French football ecosystem. DAZN wants to see Ligue 1 McDonald’s grow in reach, audience and value. We can help deliver that with our fan-focused innovative approach to production, marketing and distribution. And we are committed to making this work for all parties – if French football does well, DAZN does well!’
Vincent Labrune, President of the Ligue de Football Professionnel, said: “This major agreement with DAZN opens a new chapter in the history of Ligue 1 McDonald’s. With DAZN, the LFP and the clubs are committed to modernizing access to our championship’s content and offering simple and comprehensive access to the French public’s favourite sports series every weekend. Together and throughout the week, we will strive to offer premium content on DAZN to Ligue 1 McDonald’s fans and our clubs. Every weekend, DAZN will broadcast eight out of nine matches live and provide immersive content to bring the excitement and passion of football and the championship closer to the fans.”
ENDS
Media contacts:
DAZN Group – Dan Johnson +44(0)7799895439 or dan.johnson@dazn.com
DAZN France – Havas Paris / Dan Saffar – Arthur Richer
Tel : +33 6 48 44 02 20 – +33 6 88 85 57 73
Email : dazn-pr@havas.com
LFP – pressoffice@communicationlfp.fr – +331 53 65 39 04
About DAZN:
DAZN, the home of European football, women’s football, boxing and MMA, and the NFL (excl. USA), is creating the world’s biggest sports entertainment platform. A leading digital sports platform in Italy, Spain, Germany, Austria, Switzerland, Belgium, France, Portugal, Japan, Canada, US and the UK, its wide range of exclusive content covers top-flight football from the world’s most popular competitions. DAZN’s football rights include Bundesliga, English Premier League, J.League, LALIGA, Ligue 1, Serie A, and the UEFA Champions League, helping make DAZN the largest broadcaster of football in Europe. The platform features the biggest sports and leagues from around the world – Formula 1, NFL, NBA, MotoGP and the best in boxing and MMA.
DAZN is the NFL’s global partner and is the only place for fans around the world to watch every NFL match through the NFL Game Pass add-on subscription. DAZN is the global home for boxing and combat sports through its partnerships with Matchroom Boxing the Professional Fighters League, and a global home for Women’s Football with UEFA Women’s Champions League and Finetwork Liga F. DAZN is constantly adding more and more sport to its platform to create the ultimate destination for sports fans.
DAZN is reimagining the way people enjoy sport. With a single, frictionless platform, sports fans can watch, bet, play, share, socialise, and buy tickets, and merchandise. Live and on-demand sports content, anywhere, in any language, on any device – only on DAZN.
DAZN is available on most connected devices. DAZN can be accessed on Samsung, LG, Sony and Panasonic Smart TVs and on games consoles, including PlayStation and Xbox. Subscribers also have access to DAZN on their Amazon Fire TV, Amazon Fire TV Stick, Google Chromecast and Apple TV, and can download the app on their iPhone, iPad, and android mobile devices. DAZN is available as an Amazon Channel on Amazon Prime TV, via YouTube Primetime Channels, ROKU, and as an app on Sky Q, Sky Glass and Sky Stream in the UK and Ireland.
DAZN is a global, privately-owned company with employees in over 25 countries. For more information on DAZN, our products, people, and performance, visit www.dazngroup.com.