DAZN TO BECOME THE GLOBAL EXCLUSIVE BROADCAST PARTNER OF THE NORTHERN IRISH WOMEN’S PREMIERSHIP

London/Belfast, 1 May 2024 – DAZN, the leading global sports entertainment platform, and the Northern Ireland Football League (NIFL), can today announce DAZN as the new home of live action from Sports Direct Women’s Premiership.

In a ground-breaking first commercial broadcast rights agreement for football in Northern Ireland, the top division of female football in the NI Football League will exclusively partner with DAZN until 2027.

With attendances up 66% in the league last year, the new season kicks off this Sunday (5 May) live on DAZN, as reigning champions Glentoran Women start the defence of the Sports Direct Women’s Premiership title at home to Crusaders Strikers at Blanchflower Stadium (kick-off: 4pm).

Gerard Lawlor, NI Football League CEO said, “This is a landmark announcement for our league, we’ve worked hard over with our clubs the last few years to raise the profile of our league and to have the backing of DAZN investing in our product, is testament to how far we’ve grown.

“We’re proud to be sitting alongside some of the biggest competitions in women’s football on DAZN and we’re looking forward to showcasing to fans around the world, the drama, excitement and talent on show in the Sports Direct Women’s Premiership.”

The Global Home of Women’s Football, DAZN is uniquely placed to offer NIFL a global platform for growth and unrivalled accessibility to reach fans across the globe. Esmeralda Negron, Co-CEO of Women’s Sport at DAZN, said “We look forward to working with NIFL to grow the profile of the league and engage an international audience. DAZN has the unique advantage of being able to offer NIFL a global platform through which to aggregate their content, increasing the discoverability of a league which is rich with talent but still commercially young”.

The partnership will see five exclusive live games as well as highlights, interviews and features from the NI Football League all available on DAZN through the season at no cost to audiences, as well as collaboration with NIFL on bespoke social media content and campaigns.

DAZN is irrefutably The Global Home of Women’s Football, with the best women’s football from the world’s top leagues such as the UEFA Women’s Champions League and Liga F available to fans worldwide, live & on demand, and 100% free.

Currently the home of the UEFA Women’s Champions League, Liga F, Google Pixel Frauen Bundesliga, D1 Arkema, Ebay Serie A Femminile & more. Fans can access all the action at www.dazn.com/womensfootball.

ENDS

About DAZN:

DAZN is the home of European football, women’s football, boxing and MMA, and the NFL (excl. USA). DAZN is building the ultimate sports entertainment platform, based on premium sports rights, world-leading tech, and multi-platform distribution. DAZN believes that fans from across the globe should be able to watch, read, bet, play, share, socialise, buy tickets and merchandise, all in one place, with one account, one wallet and on one app.

For more information on DAZN, our products, people, and performance, visit dazngroup.com

Media Contact:

DAZN: Alice Vyvyan – alice.vyvyan@dazn.com

NI Football League: Neil Coleman – ncoleman@nifootballleague.com