LIVE GLOBAL COVERAGE OF THE UEFA WOMEN’S CHAMPIONS LEAGUE RESUMES ON DAZN AND YOUTUBE
Live action returns with the start of the knockout phase, beginning with the first leg of the quarterfinals on 22 March
All matches available on DAZN and free for the world to see on DAZN’s YouTube channel, which accumulated more than 14 million views in the group stage alone
DAZN introduces new content series in partnership with global sponsor adidas as well as global ambassador Ada Hegerberg
March 21, 2022 – UEFA Women’s Champions League action returns with the start of the quarterfinals tomorrow. Host broadcaster DAZN together with its partner YouTube are thrilled to continue broadcasting live coverage of the elite competition for fans globally. This follows a group stage that ended in dramatic fashion and saw an incredible 14+ million views coming in from 210+ countries and territories worldwide on DAZN’s UEFA Women’s Champions League YouTube channel, in addition to millions of streams on the DAZN platform.
“Finally, our fans, friends, and family have all been able to follow the entire competition, no matter where they live, all season long. That’s been game-changing and it’s fantastic to see the numbers going up and viewership grow. It’s especially cool to see that France, the country I live in, saw the most fans tune in out of anywhere else during the group stage,” said Ada Hegerberg, all-time highest scorer in the UEFA Women’s Champions League, Olympique Lyonnais superstar, and DAZN global ambassador. “All eight teams are ready to battle on and continue bringing epic action in what’s set to be a historic road to Turin.”
“Increasing visibility of and access to women’s sport is critical to driving bigger audiences and creating fans and, ultimately, to eliminating the disparity in investment and coverage of women’s and men’s sports,” said Shay Segev, CEO, DAZN. “We will continue to feed this extraordinary excitement around the UEFA Women’s Champions League from nearly all markets in which we are live with more broadcast enhancements, more on-air talent, more original content, and more nonstop coverage all-around.”
The Story So Far…
The first-ever UEFA Women’s Champions League group stage concluded in December with eight hungry teams emerging for the knockout phase: four previous winners hungry for repeat (Barcelona, Lyon, VfL Wolfsburg, Arsenal) alongside four contenders eager to raise the coveted trophy themselves (Paris Saint-Germain, Bayern Munich, Real Madrid, Juventus).
The stacked quarterfinals will see rivalries renewed and long-awaited meetings of past champions, and seven out of eight of these matches will be played in the main club stadium – a historical first, as these venues primarily play host to the men’s side but demand for the women’s game continues to accelerate it to new mainstream levels.
All the biggest storylines to date that have led to the knockouts are chronicled in DAZN’s new ‘The Story So Far’ series. Featuring exhilarating match highlights paired with exclusive interviews with dozens of players, all eight episodes covering all eight clubs can be watched here, providing fans with a whirlwind summary of the season to date.
Part of Lyon’s story so far? The long-awaited comeback of star striker Ada Hegerberg, who returned to action in October, following an injury that sidelined her for 20 months.
Breaking barriers both on and off the pitch, Ada has shattered all kinds of records, from being the first-ever female recipient of the Ballon d’Or to reigning all-time highest goal-scorer in the UEFA Women’s Champions League (56 and counting). She uses her platform and voice to promote female equity, equality, and empowerment and is a role model for countless girls and boys all over the world.
But who inspired Ada along the way?
Find out in an exclusive sit-down feature titled ‘Icons: With Ada Hegerberg’ and premiering worldwide on Wednesday. DAZN’s global ambassador reveals the women in sport that have impacted her in her journey and changed their own sport for the better.
New adidas Content Series – ‘Get Together’: As the exclusive global sponsor of UEFA Women’s Champions League coverage for DAZN, in addition to a new slate of advertisements set to run during all broadcasts and across all channels, a new content series co-produced by adidas will premiere tomorrow.
•Each episode will dive into the multi-faceted experiences of some of the biggest names in the sport, with the first featuring the legendary Ian Wright in conversation with Arsenal players Lia Wälti and Stina Blackstenius, while the second will be a sit-down between Bayern Munich stars Leon Goretzka and Linda Dallmann. The content will be shown during halftime throughout remaining matches of the season as well as featured across adidas, DAZN, UEFA, club, and athlete channels.
Other series making up the hundreds of pieces of ever-growing content on Instagram, Twitter, and YouTube – alongside all group stage matches available in full on demand – include:
•Letter To My Hero: In celebration of Women’s History Month, DAZN continues its supersized rollout of content throughout March celebrating heroes in women’s sport. ‘Letter To My Hero’ debuts as a poignant series in partnership with pledge-based social impact football movement Common Goal.
oIn each of the five episodes, football icons and Common Goal members pay tribute to the women that have inspired them most via an emotional narration of a letter to their hero, alongside a candid medley of personal photos and home videos.
oEpisode One, which premiered last week, is a moving tribute from Bayern Munich defender Maxi Rall to her best friend and football hero, Köln player Jana Beuschlein.
•The Match Up: Revealing fun facts, secrets, hopes, and aspirations of some of football’s biggest figures via an off-the-cuff interview with a fellow woman in the sport.
•Get To Know: Profiling the biggest stars of the eight quarterfinal teams; already up on the channel are Paris Saint-Germain powerhouse forward Kadidiatou Diani and Juventus goalscoring star Cristiana Girelli.
•Inside Out: Teammates find out just how just how much they do – or don’t! – know about each other, on and off the pitch, quiz style.
New Broadcast Heights
During the group stage, DAZN was proud to have lined up the biggest on-air team ever assembled to cover women’s football for a single broadcaster – including dozens of professional commentators from England, France, Spain, Germany, Italy, Denmark, Iceland, Sweden, Portugal, and Ukraine.
Collectively, 48 matches were delivered in 11 languages to global audiences via an unprecedented number of feeds, marking the first time the competition has ever consistently been made available in multiple languages – critical to fanbase engagement and growth.
As the competition enters the knockout phase, DAZN is dialing it up another notch with:
•More access and angles. For example, a Spidercam and extensive pre-game show for the Spanish broadcast from Camp Nou for the Barcelona vs. Real Madrid blockbuster on 30 March, to ensure a broadcast quality fit for the historic occasion.
oThe largest stadium in Europe with an official capacity of more than 90,000 is not only hosting the women’s team for the first time, the sold-out El Clásico is set to break the all-time attendance record for a women’s club match.
•More dynamic multilingual commentary, guaranteeing an even more engaging viewer experience with more insights, analysis, and enriched discussions. Not only will all 13 matches for the remainder of the season continue to offer commentary in up to three languages, every single language feed of every single match will be also feature at least dual commentary.
oAs such, even more big names are joining DAZN’s ever-growing women’s football on-air talent roster – such as former international footballer and current host of BBC’s The Players Podcast, Bex Smith, joining the team.
•Dozens of pitchside social reporters will also be on duty at all remaining matches this season, including two at every single quarterfinal match, covering all the real-time action with up close and personal sideline access. Fans can follow the social coverage on DAZN’s global football Instagram and Twitter channels as well as local market handles in Germany, Italy, Spain, and Canada.
When and Where to Watch
The UEFA Women’s Champions League knockout action begins tomorrow as the top eight contenders go head-to-head in pursuit of championship glory – live on DAZN and on DAZN’s YouTube channel. The schedule is below (all times listed in ET) and you can catch up on the season thus far here.
Quarterfinal – Leg 1 of 2
Tuesday 22 March
•Bayern Munich vs. Paris Saint-Germain: 5:45pm GMT
•Fussball Arena München, Munich
•Real Madrid vs. Barcelona: 8:00pm GMT
•Estadio Alfredo Di Stefano, Madrid
Wednesday 23 March
•Juventus vs. Lyon: 5:45pm GMT
•Juventus Stadium, Turin
•Arsenal vs. Wolfsburg: 8:00pm GMT
•Arsenal Stadium, London
Quarterfinal – Leg 2 of 2
Wednesday 30 March
•Barcelona vs. Real Madrid: 5:45pm BST
•Camp Nou, Barcelona
•Paris Saint-Germain vs. Bayern Munich: 8:00pm BST
•Parc des Princes, Paris
Thursday 31 March
•Wolfsburg vs. Arsenal: 5:45pm BST
•Vfl Wolfsburg Arena, Wolfsburg
•Lyon vs. Juventus: 8:00pm BST
•OL Stadium, Décines-Charpieu
Semifinal – Leg 1 of 2
Saturday 23 April or Sunday 24 April
Semifinal – Leg 2 of 2
Saturday 30 April or Sunday 1 May
Saturday 21 May
•TBD: 6:00pm ET
•Juventus Stadium, Turin